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Global Master en Comunicación Corporativa & Digital

Master

Blended learning in Madrid ()

Price on request

Description

  • Type

    Master

  • Methodology

    Blended

Course in Spanish

Would you like to work in the world of corporate communication? Do you want to specialize and live an international experience? EAE - Business School offers, through Emagister, the Global Master in Corporate & Digital Communication for all those interested in joining the growing world of communication.
The growing importance of communication in organizations requires specific training in this area, expanding and specializing the previous training received by students in more generic areas of advertising, journalism, etc. For this reason, this training addresses, on the one hand, the need for companies to communicate effectively, organized and transparently towards their external and internal audiences; and on the other hand, the emergence of new forms of communication and new channels and supports due to the massive diffusion of new information and communication technologies.
In addition, the constant renewal of the field of knowledge of corporate identity and image makes it essential to update the knowledge of professionals or future professionals, so that they can be in contact with the structural, methodological and technical innovations that are taking place in the field.

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Subjects

  • Marketing
  • Global
  • Communication Training
  • Digital Marketing
  • Digital Communication

Course programme

Module 1 - Introduction: Challenges of the Department of Communication

Module 2 - Corporate culture: identity, corporate image and personal brand

Module 3 - Communication skills and influence. Spokesperson Training

Module 4 - Communication in digital environments and online reputation

Module 5 - Internal Communication

Module 6 - Corporate Social Responsibility, Sponsorship and Patronage

Module 7 - Management of the Relationship with the MMCC. the press office

Module 8 - Communication Address

Module 9 - Public Relations

Module 10 - Institutional Relations and Business Protocol

Module 11 - Organization of events

Module 12 - Communication Plan

Module 13 - Marketing and Advertising

Module 14 - Crisis Communication

Module 15 - Final module: TFM

Global Master en Comunicación Corporativa & Digital

Price on request