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Global Master en Comunicación Corporativa & Digital
Master
Blended learning in Madrid ()
Description
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Type
Master
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Methodology
Blended
Would you like to work in the world of corporate communication? Do you want to specialize and live an international experience? EAE - Business School offers, through Emagister, the Global Master in Corporate & Digital Communication for all those interested in joining the growing world of communication.
The growing importance of communication in organizations requires specific training in this area, expanding and specializing the previous training received by students in more generic areas of advertising, journalism, etc. For this reason, this training addresses, on the one hand, the need for companies to communicate effectively, organized and transparently towards their external and internal audiences; and on the other hand, the emergence of new forms of communication and new channels and supports due to the massive diffusion of new information and communication technologies.
In addition, the constant renewal of the field of knowledge of corporate identity and image makes it essential to update the knowledge of professionals or future professionals, so that they can be in contact with the structural, methodological and technical innovations that are taking place in the field.
Reviews
Subjects
- Marketing
- Global
- Communication Training
- Digital Marketing
- Digital Communication
Course programme
Module 1 - Introduction: Challenges of the Department of Communication
Module 2 - Corporate culture: identity, corporate image and personal brand
Module 3 - Communication skills and influence. Spokesperson Training
Module 4 - Communication in digital environments and online reputation
Module 5 - Internal Communication
Module 6 - Corporate Social Responsibility, Sponsorship and Patronage
Module 7 - Management of the Relationship with the MMCC. the press office
Module 8 - Communication Address
Module 9 - Public Relations
Module 10 - Institutional Relations and Business Protocol
Module 11 - Organization of events
Module 12 - Communication Plan
Module 13 - Marketing and Advertising
Module 14 - Crisis Communication
Module 15 - Final module: TFM
Global Master en Comunicación Corporativa & Digital