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Global Máster en Marketing Digital & e-Commerce HL

Master

Blended learning in Barcelona ()

Price on request

Description

  • Type

    Master

  • Methodology

    Blended

  • Duration

    12 Months

Course in Spanish

In the very wide catalogue of training and courses, the Emagister portal has for you the Global master's degree in digital marketing & e-commerce, taught by EAE Business School, which lasts twelve months, during which you have access to a personal tutor at your disposal who accompanies you and guides you during your educational process.
Through this training, you are trained in everything related to marketing strategies, communication and online marketing. You learn how to attract, retain and build customer loyalty both offline and online, as well as develop a clear vision for planning your digital strategy, so that you achieve the objectives you set out to achieve thanks to your decisive profile, your knowledge and experience. You also acquire the skills you need to master the planning, design, implementation and management of the most important e-commerce platforms. In another area, as far as the modality of the course is concerned, it is developed in a blended learning format, with the aim of improving the teaching-learning process.
If you want to know more, click on the "Request Information" button on this page of Emagister and our advisors will contact you to provide you with all the details.

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Subjects

  • E-commerce
  • E-marketing
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Global
  • Business Marketing

Course programme

Module 1.
Online marketing and advertising strategy.Introduction to online marketing and innovation.Processes and methodologies: design thinking, Lean Startup, Agile.Digital advertising.Web design and usability.
Module 2.
Positioning, social strategy and analytics. Search engine positioning - SEO and SEM.Social media marketing.
Module 3.
Keys to e-commerce.Axes of e-commerce.E-mail marketing and affiliate marketing.
Module 4
Global management of e-commerce.Creation of e-commerce platforms.Relationship marketing and logistics.
Module 5.
Digital business keysDigital analytics.Digital business plan.
Module 6.
Minor online.
Module 7.
Final master's degree project.

Global Máster en Marketing Digital & e-Commerce HL

Price on request