Google Ads Training

Understand Google Ads platform and account structure
Conduct keyword research and select effective keywords
Create compelling and targeted ad copy
Implement bidding strategies and budget management
Monitor campaign performance and analytics
Optimise campaigns for higher ROI
Develop skills to manage professional paid advertising campaigns

The Google Ads Training course is suitable for marketing professionals, small business owners, digital marketers, and anyone looking to enhance their online advertising skills.

It is ideal for learners who want to understand how to drive targeted traffic, generate leads, and improve sales through paid search campaigns. Beginners with no prior experience in Google Ads, as well as professionals seeking to improve campaign performance, will benefit from this course. Completing this training enables learners to plan, execute, and optimise Google Ads campaigns effectively, enhancing digital marketing skills and boosting career prospects in online marketing roles.

There are no formal entry requirements for this course. It is suitable for learners aged 16 and above. Basic English proficiency, numeracy, and IT skills are recommended to navigate the Google Ads platform and complete online exercises. The course provides step-by-step guidance, ensuring learners can confidently create, manage, and optimise campaigns regardless of prior experience.

Upon successful completion of the Google Ads Training, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced online learning, allowing learners to study at their convenience. Expert-designed modules focus on practical, career-relevant skills in digital advertising.

Learners gain hands-on experience in creating and managing Google Ads campaigns, monitoring performance, and applying optimisation techniques. Completing this course enhances employability, supports professional development in marketing, and equips learners with the tools to deliver measurable business results. The practical approach ensures learners can immediately apply skills in real-world advertising scenarios, improving ROI and campaign effectiveness.

Yes. The course introduces Google Ads concepts step by step, making it accessible to learners with no prior experience in online advertising.

Learners gain practical skills in managing paid search campaigns, enhancing employability in digital marketing, advertising, and business growth roles.

The course is fully online and self-paced. Learners can access all materials anytime, from any device, allowing flexible study alongside work or personal commitments.