Google Ads Training: Turn Profit with PPC

Understand the fundamentals of Google Ads and PPC advertising
Create effective search advertising campaigns
Conduct keyword research and targeting strategies
Manage budgets and bidding methods efficiently
Analyse campaign performance and key PPC metrics
Optimise ads to improve visibility and results

This course is intended for individuals who want to develop a clear understanding of Google Ads and Pay-Per-Click advertising without requiring prior experience. It is suitable for beginners exploring digital marketing, small business owners aiming to promote products or services online, and professionals seeking to enhance their marketing knowledge for career development.

Aspiring digital marketers, entrepreneurs, freelancers, content creators, and career switchers will find this course particularly useful, as PPC skills are widely used across industries. It is also appropriate for marketing assistants, business administrators, and professionals who work with online campaigns and wish to understand how paid advertising decisions are made.

The course is designed to be accessible, making it suitable for learners from diverse educational and professional backgrounds. Whether you are looking to support business growth, improve employability, or gain insight into online advertising strategies, this course provides a strong foundation in Google Ads and PPC concepts.

There are no formal entry requirements for enrolling in this course, making it accessible to a wide range of learners. The course is suitable for individuals aged 16 and above who wish to develop their knowledge of Google Ads and PPC advertising.

A basic level of English is recommended to understand the course content, instructions, and assessments clearly. Learners should also have basic numeracy skills to interpret advertising data and manage budgets effectively. Fundamental IT skills, including the ability to use a computer, internet browser, and online platforms, are advised to ensure a smooth learning experience.

Upon successful completion of the Google Ads Training: Turn Profit with PPC, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced online learning, allowing learners to study at a time and pace that suits their lifestyle and commitments. The modules are expertly designed to present Google Ads and PPC concepts in a clear, structured, and easy-to-understand format.

With a strong focus on practical and career-focused outcomes, the course helps learners build relevant digital marketing knowledge that can be applied across industries. The skills developed through this training enhance professional profiles and add value to a CV, particularly in roles involving marketing, business growth, or online promotion. The online format ensures accessibility while supporting continuous personal and professional development.

Yes, this course is designed to be accessible for beginners with no prior experience in Google Ads or PPC advertising. It introduces concepts gradually, starting with the fundamentals and progressing to campaign management and optimisation. Clear explanations and structured modules make the content easy to follow for learners from all backgrounds, while still providing valuable insights for those with some marketing knowledge.

PPC and Google Ads skills are highly relevant across many industries, including marketing, e-commerce, and business management. Completing this course can enhance your CV by demonstrating knowledge of paid advertising strategies, campaign analysis, and budget management. It supports career progression, skill development, and personal growth by helping learners understand how businesses attract and convert online audiences.

he course is delivered entirely online through a self-paced learning platform. Learners can access the materials at any time, allowing them to study alongside work, education, or other commitments. Online learning provides flexibility while enabling learners to revisit modules, review concepts, and progress at a pace that suits their individual learning needs.