Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns - 1 Day

ivantage Limited
4.7
12 reviews
  • A very informative and interactive course. The Google 201 course has enabled me to understand how I can better use GA to inform decisions and track success of our site. A very worthwhile day.
    ← | →
  • My knowledge of Google Analytics was fairly thin prior to this, and while I can't call myself an expert after just this course, I am certainly on much stronger ground when talking with my agencies clients about what PPC can do for their business and how we can make it work.
    ← | →
  • Sharron did an amazing job teaching this class. I already had some experience with Analytics 201, but even this basic class taught me SO MUCH MORE. She explained this stuff in a way that even my 9 year old son could setup a successful adwords campaign.
    ← | →

Training

In London

£ 499 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Class hours

    6h

  • Duration

    1 Day

With Matt Trimmer - Google Seminar Leader

Google Analytics 201 is an in-depth, hands-on training day that starts where Google Analytics 101 finished _ dealing with goals in more detail, event tracking, views, basic filters, applying segments for improved analysis, using alerts, best practice campaign tracking, channel groupings and cohort analysis.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the day feeling confident about configuring and specifying goals, planning the deployment of event tracking, creating multiple views with simple filters, using campaign tracking and be able to use segments, alerts and cohorts for advanced analysis.

Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics.

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.7
excellent
  • A very informative and interactive course. The Google 201 course has enabled me to understand how I can better use GA to inform decisions and track success of our site. A very worthwhile day.
    ← | →
  • My knowledge of Google Analytics was fairly thin prior to this, and while I can't call myself an expert after just this course, I am certainly on much stronger ground when talking with my agencies clients about what PPC can do for their business and how we can make it work.
    ← | →
  • Sharron did an amazing job teaching this class. I already had some experience with Analytics 201, but even this basic class taught me SO MUCH MORE. She explained this stuff in a way that even my 9 year old son could setup a successful adwords campaign.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

5.0
05/09/2016
What I would highlight: A very informative and interactive course. The Google 201 course has enabled me to understand how I can better use GA to inform decisions and track success of our site. A very worthwhile day.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: My knowledge of Google Analytics was fairly thin prior to this, and while I can't call myself an expert after just this course, I am certainly on much stronger ground when talking with my agencies clients about what PPC can do for their business and how we can make it work.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: Sharron did an amazing job teaching this class. I already had some experience with Analytics 201, but even this basic class taught me SO MUCH MORE. She explained this stuff in a way that even my 9 year old son could setup a successful adwords campaign.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: Really, really good course. I would highly recommend this course to anyone working with Analytics. This is how you can learn truly use Analytics the want it was meant to be used. This course will help you take your analytics to the next level, I guarantee it!
Would you recommend this course?: Yes

Former Student

4.5
04/04/2016
What I would highlight: As a daily user of GA, I am experienced in the basics of how the software works. However, the training allowed me to simplify the way I do certain things. The training was fun and informative with every person attending getting involved.
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • E-commerce
  • Google analytics
  • KPIs
  • SEO
  • Event tracking
  • Web
  • Web 2.0
  • Web Search
  • Campaign tracking
  • Branding

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.

Session 1 – Specifying, setting and reporting on destination based goals
  • Introductions, your objectives and building your action plan
  • Processing limits of Google Analytics
  • The Google Analytics Tracking Code (GATC)
  • The Google Analytics hit
  • Specifying complex goals
  • The Google Analytics virtual pageview
  • Setting a complex destination goal *
  • Exploring and understanding the funnel visualisation report
  • Exploring and understanding the goal flow report
  • Understanding and comparing the funnel visualisation and goal flow reports
  • Exploring and understanding the reverse goal path report
  • Understanding the differences between goals and transactions
  • Exploring and understanding the e-commerce module
  • Introducing enhanced e-commerce
  • Using e-commerce for non e-commerce sites

Session 2 – Event tracking, event-based goals, KPIs and dashboards

  • Introducing and exploring event tracking
  • Specifying event tracking to track banners
  • Specifying event tracking to track other on-page items like PDF documents, videos, etc
  • Non-interaction event tracking
  • Configuring an event tracking goal *
  • Exploring and understanding the event flow report
  • Best practice for defining and measuring key performance indicators (KPIs)
  • Best practice dashboard examples for e-commerce and content sites

SESSION 3 – VIEWS, FILTERS, CUSTOM SEGMENTS AND CUSTOM ALERTS
  • Google Analytics accounts, web properties and views
  • Creating duplicate views *
  • Creating and using predefined filters to exclude internal traffic *
  • Creating and using predefined filters to include specific folder traffic *
  • More best practice regular expressions – ^,$,/
  • Measuring page traffic with a custom segment
  • Understanding the difference between view filters and custom segments
  • Measuring social media traffic with a custom segment
  • Segmenting brand and non-brand search keywords with custom segments
  • Creating and using custom intelligence alerts
  • Best practice examples custom intelligence alerts

SESSION 4 – CAMPAIGNS, CHANNEL GROUPINGS, BRAND TERMS AND COHORTS
  • Best practices for campaign tracking
  • Creating, editing and sharing a custom report for campaign tracking (the URL builder)
  • Creating and understanding channel groupings
  • Managing brand terms
  • Keeping control of your campaigns
  • When not to use campaign tracking and the URL builder
  • Introducing and exploring active users
  • Introducing and exploring cohorts
  • Building a landing page efficiency custom report
  • Wrap up, conclusions, your action plan and feedback
* Google Analytics edit access required

Additional information

Google Analytics Training Curriculum 
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager. 

Day Class or Masterclass? 
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

See related categories

Google Analytics 201 - Goals, events, views, basic filters, segments, alerts and best practice campaigns - 1 Day

£ 499 + VAT

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