course-premium

Google Analytics 202 - Analysing organic search, paid search, in-bound social media and attribution modelling - 1 Day

ivantage Limited
4.6
18 reviews
  • For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!
    ← | →
  • After attending the 101 this is a great continuation that gives you more technical insights into Google Analytics capabilites. The part about Goals is very well explained and makes you realize how important it is to set benchmarks for your sites.
    ← | →
  • The course was an amazing experience! Just brilliant. I was very impressed with the trainers knowledge and experience with GA. We covered above and beyond what I wanted to know and I have some great things I can start applying to our own GA accounts. On day 2 I especially liked learning about SEO and Social Media and how we can track these through GA.
    ← | →

Training

In London

£ 499 + VAT

All you need to know about Google Analytics

  • Type

    Training

  • Location

    London

  • Class hours

    6h

  • Duration

    1 Day

  • Start date

    Different dates available

With Matt Trimmer - Google Seminar Leader

Google analytics 202 is an in-depth, hands-on training day building on the knowledge acquired in analytics 101 and 201, covering advanced analysis of organic search, paid search and in-bound social media and how traffic can re-evaluated though different conversion attribution models.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

Different dates availableEnrolment now open

About this course

You will end the day with an understanding of how your site performs in organic search and how your AdWords campaigns are optimised for traffic acquisition. Your will also understand how your social media presence drives traffic to your site and be confident re-evaluating your acquisition channels with different conversion attribution models.

Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics.

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.6
excellent
  • For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!
    ← | →
  • After attending the 101 this is a great continuation that gives you more technical insights into Google Analytics capabilites. The part about Goals is very well explained and makes you realize how important it is to set benchmarks for your sites.
    ← | →
  • The course was an amazing experience! Just brilliant. I was very impressed with the trainers knowledge and experience with GA. We covered above and beyond what I wanted to know and I have some great things I can start applying to our own GA accounts. On day 2 I especially liked learning about SEO and Social Media and how we can track these through GA.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

5.0
15/09/2016
What I would highlight: For everyone who wants to know what's really going on on their website i would reccommend doing this training. Hands on you are guided through the most important aspects of GA and become familiar with its new interface. Next to learning a lot it was also fun!
Would you recommend this course?: Yes

Former Student

5.0
05/09/2016
What I would highlight: After attending the 101 this is a great continuation that gives you more technical insights into Google Analytics capabilites. The part about Goals is very well explained and makes you realize how important it is to set benchmarks for your sites.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: The course was an amazing experience! Just brilliant. I was very impressed with the trainers knowledge and experience with GA. We covered above and beyond what I wanted to know and I have some great things I can start applying to our own GA accounts. On day 2 I especially liked learning about SEO and Social Media and how we can track these through GA.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: a lot of information in a short amount of time. hard to know what to ask without a techinical background. must understand google analytics platform prior to taking class. great class for an intermediate user that works with google analytics daily, but too fast paced for someone just starting out.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: What a rich training ! the course is really complete, you can ask as many questions as you want and you'll get a clear answer. It gives you some really powerful tricks that you just can't wait to try back at work. you'll be tired at the end of the day but it worth it.
Would you recommend this course?: Yes
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*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google analytics
  • SEO
  • Social Media
  • Organic search keywords
  • Google Search
  • Understanding keywords
  • URLS
  • Adwords
  • E-commerce
  • Google DoubleClick

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.


SESSION 1 – ASSESSING THE VALUE OF YOUR SEO CAMPAIGNS
  • Introductions, your objectives and building your 202 action plan
  • Your SEO priorities
  • Exploring and understanding organic search keywords
  • Exploring (not provided) keywords
  • Exploring and understanding organic sources
  • Understanding how Google Analytics allocates organic search traffic
  • Exploring and understanding title tags
  • Exploring and understanding hostnames
  • Exploring the Google Search Console (Webmaster Tools)
  • Connecting Google Search Console and Google Analytics *
  • Exploring and understanding search engine optimisation reporting
  • Exploring and understanding referrals
  • Creating, building and sharing an SEO advanced segment
  • Creating, building and sharing an SEO dashboard
  • Creating, building and sharing an SEO custom report
  • Advanced Google Analytics coding options for SEO
  • Configuring Google Analytics for SEO analysis
  • Advanced filters for SEO *

SESSION 2 – ASSESSING THE VALUE OF YOUR ADWORDS CAMPAIGNS
  • Connecting AdWords to Google Analytics *
  • Understanding the benefits of auto-tagging versus manual tagging
  • Google AdWords accounts, campaigns, adgroups, keywords and match types
  • Exploring and understanding search, search partners Google Display Network and remarketing campaign options
  • Exploring and understanding campaigns
  • Exploring and understanding keywords
  • Exploring and understanding matched search queries
  • Exploring and understanding day parts
  • Exploring and understanding your destination URLs
  • Exploring and understanding your placements
  • Exploring and understanding your keyword positions
  • Understanding and minimising discrepancies between your AdWords and Google analytics
  • The Google AdWords conversion tracking system
  • Importing Google Analytics goals and e-commerce transactions into Google AdWords
  • Understanding Google AdWords remarketing
  • Understanding and creating remarketing audiences with Google Analytics
  • Understanding dynamic attributes for remarketing with Google Analytics
  • Creating, building and sharing a CPC advanced segment
  • Creating, building and sharing a CPC dashboard
  • Creating, building and sharing a CPC custom report

SESSION 3 – RE-ASSESSING THE VALUE OF YOUR TRAFFIC WITH MULTI-CHANNEL FUNNELS

  • Re-assessing the value of your traffic with multi-channel funnels
  • The Google AdWords conversion tracking system attribution model
  • The Google Analytics attribution model
  • The Google DoubleClick attribution model
  • How direct traffic changes with multi-channel funnels
  • Understanding conversions and assisted conversions
  • Exploring and understanding the top conversion paths
  • Exploring and understanding the assisted conversions
  • Exploring and understanding the time lag
  • Exploring and understanding the path length
  • Exploring and understanding basic channel groupings
  • Creating, using and sharing custom channel groupings
  • Creating brand and non-brand keyword channel groupings
  • Applying and understanding default interaction segments
  • Creating, using and sharing custom interaction segments
  • Exploring and understanding the attribution modelling tool

SESSION 4 – ASSESSING THE VALUE OF IN-BOUND SOCIAL MEDIA
  • Exploring and understanding social reporting
  • Exploring and understanding network referrals
  • Exploring and understanding data hub activity
  • Exploring and understanding trackbacks
  • Exploring and understanding plugins
  • Best practice planning and deployment for social interaction tracking
  • Configuring your social settings *
  • Wrap up, conclusions, your action plan and feedback*

*Google Analytics edit access required

Additional information

Google Analytics Training Curriculum 
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager. 

Day Class or Masterclass? 
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

See related categories

Google Analytics 202 - Analysing organic search, paid search, in-bound social media and attribution modelling - 1 Day

£ 499 + VAT