Google Analytics Beginners and Advanced

Understand core Google Analytics concepts and terminology
Set up and configure Google Analytics accounts and tracking
Analyse website traffic, user behaviour, and conversion data
Create custom reports and dashboards for actionable insights
Optimise marketing campaigns using analytics data
Interpret advanced metrics for business decision-making
Enhance digital marketing and e-commerce strategies

This course is ideal for beginners and professionals seeking to develop or strengthen their digital analytics skills. It suits marketing executives, small business owners, web developers, data analysts, and anyone interested in gaining a deeper understanding of website performance metrics. Learners aiming for careers in digital marketing, e-commerce, SEO, or data-driven decision-making will benefit significantly from this programme.

The course is designed to be inclusive and accessible, providing a clear learning path for individuals with varying levels of experience. Whether you are starting your career, looking to upskill, or seeking a recognised qualification to enhance your CV, this course provides the practical knowledge and confidence needed to navigate Google Analytics effectively and make data-informed decisions.

There are no formal entry requirements for this course. It is suitable for learners aged 16 and above. To gain the most from the course, participants should have a good standard of English, numeracy, and basic IT skills. Familiarity with computers, web browsing, and basic online tools will help learners follow the lessons more efficiently. The course is designed to accommodate learners at different skill levels, ensuring both beginners and those with prior marketing or analytics experience can progress and develop valuable professional skills in Google Analytics.

Upon successful completion of the Google Analytics Beginners and Advanced Course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This Google Analytics course stands out for its flexible, self-paced learning structure, allowing learners to study at a convenient pace and revisit modules as needed. The course has been carefully designed by industry experts to cover both beginner and advanced analytics skills, ensuring learners acquire knowledge that is directly applicable to real-world digital marketing scenarios. The modules focus on career-oriented outcomes, helping participants develop competencies that enhance employability and strengthen CVs. Its combination of clear instruction, expert design, and practical insights ensures that learners gain valuable analytical skills while progressing confidently through a professional and recognised online training programme.

Yes, this course has been structured to accommodate learners at all levels. It starts with foundational concepts for beginners, gradually advancing to more complex analytics techniques. Clear explanations and step-by-step modules ensure that even those new to digital marketing or analytics can understand key metrics and confidently navigate Google Analytics.

By mastering Google Analytics, learners gain valuable skills in data-driven decision-making, digital marketing optimisation, and website performance analysis. These competencies are highly sought after in marketing, e-commerce, SEO, and analytics roles, making the course a strong addition to your CV and improving employability both in the UK and internationally.

The course is fully online and self-paced, allowing learners to access modules anytime and progress according to their schedule. Structured lessons, clear content, and practical examples make it easy to study independently while retaining important analytics skills. Learners can revisit any section to reinforce understanding and apply insights effectively.