Google Analytics Configuration & Tag Manager Masterclass - 2 Days

You will end the two days having mastered the key principles of configuration and implementation of Google Analytics. You will be confident deploying and configuring Google Analytics with or without Google Tag Manager in simple or complex environments.

Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics.

Anyone with a need to understand, use or manage marketing tags via a tag management system.

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course or access to the Google Analytics Demo Account. However, this is not as good as working with your own data!

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions