Google Analytics

Understand core Google Analytics concepts and terminology
Track and analyse website traffic effectively
Interpret audience, acquisition, and behaviour reports
Measure conversions and goal performance
Identify trends to support data-driven decisions
Improve digital marketing and website optimisation skills

This course is intended for individuals who want to develop a clear understanding of website analytics and data interpretation. It is suitable for beginners with no prior analytics experience, as well as professionals seeking to strengthen their digital skill set. The course is ideal for aspiring digital marketers, SEO professionals, content creators, small business owners, and entrepreneurs who want to measure online performance more effectively.

It is also well suited to professionals working in marketing, communications, eCommerce, or business roles where understanding user behaviour and campaign performance is essential. Students, career changers, and freelancers looking to improve employability and analytical confidence will also benefit.

With accessible explanations and structured learning, the course supports learners from diverse backgrounds who want to build practical, career-relevant knowledge in analytics without technical complexity.

There are no formal entry requirements for this course, making it accessible to a wide range of learners. It is suitable for individuals aged 16 and above who are interested in developing analytical and digital marketing skills. Learners should have a basic level of English to understand course materials and instructions clearly.

Basic numeracy skills are recommended to support data interpretation, along with general IT skills such as using a computer, internet browser, and online platforms. No prior experience with Google Analytics or data analysis is required, as concepts are introduced progressively.

Upon successful completion of the Google Analytics Course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced learning designed to fit around personal and professional commitments. Learners can study online at their own convenience, making it suitable for busy schedules. The content is developed by subject specialists to ensure accuracy, relevance, and alignment with current industry practices.

The course focuses on practical, career-oriented outcomes, helping learners understand how analytics supports business and marketing decisions. Skills gained enhance professional credibility and add measurable value to a CV. Clear explanations and structured modules ensure an accessible learning experience that supports confidence and long-term skill development.

This course is designed to be accessible for beginners with no prior experience in analytics. Concepts are explained clearly and progressively, allowing learners to build confidence step by step. Technical knowledge is not required, making the course suitable for individuals from non-technical backgrounds who want to understand data analysis in a practical and structured way.

The course develops valuable analytical skills that are in high demand across digital marketing, SEO, eCommerce, and business roles. Understanding Google Analytics helps professionals make informed decisions, demonstrate data literacy, and improve performance outcomes. These skills enhance employability, support career progression, and strengthen CVs across multiple industries.

The course is delivered entirely online through a flexible learning platform. Learners can study at their own pace and access materials from any internet-enabled device. This self-directed approach allows individuals to balance learning with work or personal commitments while progressing through structured modules designed for clarity and ease of use.