Google Analytics & Tag Manager Complete Masterclass - 5 Days

ivantage Limited
4.5
5 reviews
  • Overall, it was very good, very impressive. I came to the course as Google Analytics and Google Adwords certified professional. I originally thought I wouldn't find much benefits from this course; however, this course is excellent. I learnt not only theoretical knowledge & on-hand techniques but also the analytics's thinking. I have already recommend to my colleagues.
    ← | →
  • The course was a very good introduction to Google Adwords. The content was outstanding. I would not only recommend it but suggest that it be required for anyone especially employees required to work with Google Analytics. I have used GA for years on my own and I learned a ton and now wish I would have take this course years ago. The instructor, Mike Trimmer was fantastic. I am surely coming back for more courses from iVantage.
    ← | →
  • Overall it was a great course. Even though I had used the tool for two months, I was already familiar with the interface and had many items set up already. But, the background information and the specific details helped ensure that I was applying those extensions, tools correctly. It was good validation that I was running things correctly, but it also helped me learn why I needed to run those tools. AdWords Editor could be a great tool for me.
    ← | →

Training

In London

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£ 1,871 + VAT

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Description

  • Type

    Training

  • Level

    Beginner

  • Location

    London

  • Duration

    5 Days

With Matt Trimmer - Google Seminar Leader

Google Analytics & Tag Manager Complete Masterclass is a 5-day, in-depth, hands-on training programme that starts with the fundamentals of Google Analytics, moves on to advanced analysis and tracking techniques, advanced acquisition analysis, including attribution, how Google Analytics works in detail and how it can be best configured and concludes with how Google Tag Manager can be used to deploy basic tags and advanced event listeners.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the five days having accomplished a mini-MBA in Google Analytics and Google Tag Manager from basic reporting to advanced analysis, through to configuration and implementation. You will be confident using, analysing, deploying and configuring Google Analytics with or without Google Tag Manager in simple or complex environments and be able to put all the features of Google Analytics to use should you need to.

Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics. Anyone with a need to understand, use or manage marketing tags via a tag management system.

For Google Analytics training, attendees will require on-line administration access to an active (recording some data) Google Analytics account and, if you are using Google AdWords, administrative access to a Google AdWords account for the duration of the training. If you do not have access to an active Google Analytics account, we can provide you with user access to a test account for the duration of the course. However, this is not as good as working with your own data!

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Analytics since 2005, when Google awarded us with Google Analytics Certified Partner status. Every year we attend the annual Google Analytics Summit in California to ensure what we teach is up to date, accurate and industry leading. The Google Analytics course is the most in-depth and comprehensive Google Analytics training course available. Key highlights of their Google Analytics training are:

- Experienced practitioner leading and teaching
- Practical learning and doing
- Use your own Google Analytics account
- Updated for the latest features
- Google Analytics Certified since 2005
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.5
excellent
  • Overall, it was very good, very impressive. I came to the course as Google Analytics and Google Adwords certified professional. I originally thought I wouldn't find much benefits from this course; however, this course is excellent. I learnt not only theoretical knowledge & on-hand techniques but also the analytics's thinking. I have already recommend to my colleagues.
    ← | →
  • The course was a very good introduction to Google Adwords. The content was outstanding. I would not only recommend it but suggest that it be required for anyone especially employees required to work with Google Analytics. I have used GA for years on my own and I learned a ton and now wish I would have take this course years ago. The instructor, Mike Trimmer was fantastic. I am surely coming back for more courses from iVantage.
    ← | →
  • Overall it was a great course. Even though I had used the tool for two months, I was already familiar with the interface and had many items set up already. But, the background information and the specific details helped ensure that I was applying those extensions, tools correctly. It was good validation that I was running things correctly, but it also helped me learn why I needed to run those tools. AdWords Editor could be a great tool for me.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

4.5
05/09/2016
What I would highlight: Overall, it was very good, very impressive. I came to the course as Google Analytics and Google Adwords certified professional. I originally thought I wouldn't find much benefits from this course; however, this course is excellent. I learnt not only theoretical knowledge & on-hand techniques but also the analytics's thinking. I have already recommend to my colleagues.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: The course was a very good introduction to Google Adwords. The content was outstanding. I would not only recommend it but suggest that it be required for anyone especially employees required to work with Google Analytics. I have used GA for years on my own and I learned a ton and now wish I would have take this course years ago. The instructor, Mike Trimmer was fantastic. I am surely coming back for more courses from iVantage.
Would you recommend this course?: Yes

Former Student

4.5
05/09/2016
What I would highlight: Overall it was a great course. Even though I had used the tool for two months, I was already familiar with the interface and had many items set up already. But, the background information and the specific details helped ensure that I was applying those extensions, tools correctly. It was good validation that I was running things correctly, but it also helped me learn why I needed to run those tools. AdWords Editor could be a great tool for me.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: Sharron was a fantastic teacher, covering all aspects of the course in Google Analytics at the right pace. I am so glad that I did this course, there is so much more to Analytics than I realised! I learnt more on this one day than I have with years of self teaching and everything now slots very nicely into place! Thank you Sharron. I have come away excited and looking forward to putting all my new skills into place.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: The course has given me a great insight into Google Analytics and I feel comfortable that I can now use this tool to its full advantage. I would highly recommend it to anyone willing to gain a greater knowledge on Google Analytics.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google analytics
  • Social Media
  • SEO
  • Adwords
  • In-bound social media
  • Google Analytics 301
  • Google Analytics 202
  • Google Analytics 201
  • Javascript
  • GTM

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.


Day 1 – Google Analytics 101 Fundamentals, key concepts and reporting basics

  • Session 1 - Mastering the Google Analytics interface
  • Session 2 - Measuring your success with goals, funnels, transactions and KPIs
  • Session 3 - Reporting and measuring devices, users, sessions and traffic sources
  • Session 4 - Understanding user engagement and content interaction


Day 2 – Google Analytics 201 Goals, events, views, basic filters, segments, alerts and best practice campaigns
  • Session 1 -Specifying, setting and reporting on destination based goals
  • Session 2 - Event tracking, event-based goals, KPIs and dashboards
  • Session 3 - Views, filters, custom segments and custom alerts*
  • Session 4 - Campaigns, channel groupings, brand terms and cohorts


Day 3 – Google Analytics 202 Analysing organic search, paid search, in-bound social media and attribution modelling
  • Session 1 - Assessing the value of your SEO campaigns
  • Session 2 - Assessing the value of your AdWords campaigns
  • Session 3 - Re-assessing the value of your traffic with multi-channel funnels
  • Session 4 - Assessing the value of in-bound social media


Day 4 – Google Analytics 301 Architecture, processing, configuration, extending and auditing
  • Session 1 - Architecture, data collection and processing*
  • Session 2 - Deployment, configuration and set-up*
  • Session 3 - Extending and integrating*
  • Session 4 - The measurement protocol, APIs and auditing your installation*

Day 5 – Google Tag Manager 101 Fundamentals, key concepts, basic tagging and advanced event listener tagging
  • Session 1 - Architecture, implementation, understanding the user interface and deploying basic tags
  • Session 2 - JavaScript, event listeners, variables and tracking website interactions
  • Session 3 - More listeners, variables and tracking interactions
  • Session 4 - Extending GTM with additional variables, pushes, custom events and 3rd party code

* Google Analytics edit access required

Additional information

Google Analytics Training Curriculum 
Our Google Analytics Training offers you the opportunity to learn about Google Analytics at an introductory but fast moving 101 level through to advanced analysis on 201 and 202 up to architecture, processing, configuration, extending and auditing on 301. In addition, Google Tag Manager 101 runs at end of our four day Google Analytics course so you can learn how best to deploy Google Analytics with Google Tag Manager. 

Day Class or Masterclass? 
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

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Google Analytics & Tag Manager Complete Masterclass - 5 Days

£ 1,871 + VAT

The best Internet Marketing courses

See all

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