Google Analytics Training

Understand core Google Analytics terminology and metrics
Analyse website traffic and user behaviour effectively
Track performance across marketing channels
Interpret audience and acquisition reports
Measure conversions and engagement outcomes
Use data insights to support digital decision-making

This course is intended for individuals who want to develop practical knowledge of Google Analytics and digital performance measurement. It is suitable for beginners with little or no prior experience, as well as professionals seeking to strengthen their understanding of analytics for work or career progression.

Ideal learners include digital marketers, business owners, entrepreneurs, content creators, administrators, and professionals working in roles that involve websites, online campaigns, or digital reporting. It is also well suited to students, career changers, and job seekers aiming to enhance their digital skill set and improve employability.

The course is accessible to learners from a wide range of backgrounds and industries, with no requirement for technical expertise. Anyone interested in understanding how data supports smarter online decisions, improves website effectiveness, or informs business strategy will benefit from this training.

There are no formal entry requirements for this course, making it accessible to a wide range of learners. It is suitable for individuals aged 16 and above who are interested in developing digital analytics knowledge.

Learners should have a good standard of English to understand course materials and assessments, along with basic numeracy skills for interpreting data and metrics. Basic IT skills are recommended, including confidence using a computer, web browser, and online learning platform. No previous experience with Google Analytics is required, as all key concepts are explained clearly within the course.

Upon successful completion of the Google Analytics Training, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced learning designed to fit around work, study, or personal commitments. Learners can progress at their own speed while building valuable digital analytics knowledge through structured, expert-designed modules.

The content is career-focused and aligned with real-world applications of Google Analytics, helping learners understand how data supports business and marketing decisions. Clear explanations make complex concepts accessible, while practical insights ensure skills remain relevant across industries. The training enhances analytical capability, supports professional development, and strengthens a CV with in-demand digital skills applicable to modern workplaces.

Yes. This course is designed to be accessible for beginners with no prior experience in Google Analytics or digital analytics. All concepts are explained clearly, starting from the fundamentals and progressing logically. Learners are guided through key metrics, reports, and analytical principles in a structured way, making it suitable for those new to the subject as well as individuals looking to refresh or organise existing knowledge.

Google Analytics skills are highly valued across marketing, business, e-commerce, and digital roles. Completing this course demonstrates your ability to interpret data, evaluate online performance, and support data-driven decisions. These skills can enhance your CV, support career progression, and improve confidence when working with digital reports, campaigns, or website performance in professional settings.

The course is delivered fully online through a flexible learning platform. Learners can access materials at any time and study at their own pace. This self-paced structure allows you to balance learning with other commitments while revisiting content as needed. The online format makes the course accessible from any location with an internet connection.