Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging - 1 Day

ivantage Limited
4.7
30 reviews
  • Overall a great day spent on setting up the account with Adwords, creating a proper structure and strategy for campaigns and superpacked with information.
    ← | →
  • I truly enjoyed the course on Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging. I can now finally go back to the organisation to set up some goals and to really get stuck in to using funnels. If we I hadn't have attended we would still be using campaigns internally within the website, fingers crossed these should all be cleared and the data on GA should be clean. Thanks for the advice.
    ← | →
  • I thought it was an excellent reminder of the various functions of adwords and also useful for learning new approaches. I've never had display explained in a way that made as much sense. Sharron was very helpful.
    ← | →

Training

In London

£ 499 + VAT

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Description

  • Type

    Training

  • Location

    London

  • Duration

    1 Day

With Matt Trimmer - Google Seminar Leader

Google Tag Manager 101 is an in-depth, hands-on training day that starts with the basics of Google Tag Manager deploying basic tags and moves on to advanced event listener based deployment and tagging.

Facilities

Location

Start date

London
See map
Albert House, 256-260 Old street, EC1V 9DD

Start date

On request

About this course

You will end the day feeling confident about navigating the user interface, be comfortable understanding Google Tag Manager - its components, architecture, possibilities and limitations. You will be confident deploying and using Google Tag Manager on your site and configuring advanced event listeners to tag buttons, banners and other website interactions.

Anyone with a need to understand, use or manage marketing tags via a tag management system.

A prerequisite of attending the Google Tag Manager 101 course is having completed the Google Analytics 301 course or possessing equivalent knowledge.

ivantage Accredible Digital LinkedIn Certificate.

ivantage has been teaching digital professionals about Google Tag Manager since 2012, when Google awarded us Google Tag Manager certified status. Every year we attend the annual Google Analytics Summit (which also covers Google Tag Manager in some detail) in California to ensure what we teach is up to date, accurate and industry leading. Their course aims to teach a complex, technical topic to marketers and technicians alike in an easy to understand and useful way. Key highlights of our training are:

- Experienced practitioner leading and teaching
- Use your own Google Tag Manage account
- Updated for the latest features
- Google Tag Manager Certified since 2012
- Last Google Analytics Partner Summit attended - June 2015
- Key theory, backed up by slide and whiteboard sessions

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Reviews

4.7
excellent
  • Overall a great day spent on setting up the account with Adwords, creating a proper structure and strategy for campaigns and superpacked with information.
    ← | →
  • I truly enjoyed the course on Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging. I can now finally go back to the organisation to set up some goals and to really get stuck in to using funnels. If we I hadn't have attended we would still be using campaigns internally within the website, fingers crossed these should all be cleared and the data on GA should be clean. Thanks for the advice.
    ← | →
  • I thought it was an excellent reminder of the various functions of adwords and also useful for learning new approaches. I've never had display explained in a way that made as much sense. Sharron was very helpful.
    ← | →
100%
4.7
excellent

Course rating

Recommended

Centre rating

Former Student

4.5
05/09/2016
What I would highlight: Overall a great day spent on setting up the account with Adwords, creating a proper structure and strategy for campaigns and superpacked with information.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: I truly enjoyed the course on Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging. I can now finally go back to the organisation to set up some goals and to really get stuck in to using funnels. If we I hadn't have attended we would still be using campaigns internally within the website, fingers crossed these should all be cleared and the data on GA should be clean. Thanks for the advice.
Would you recommend this course?: Yes

Former Student

4.5
15/08/2016
What I would highlight: I thought it was an excellent reminder of the various functions of adwords and also useful for learning new approaches. I've never had display explained in a way that made as much sense. Sharron was very helpful.
Would you recommend this course?: Yes

Former Student

4.5
04/07/2016
What I would highlight: I have been extremely happy with both the service and professionalism of iVantage. I had a very knowledgeble trainer and gained basic knowledge of GA Practical knowledge to create interesting dashboards with interesting data.
Would you recommend this course?: Yes

Former Student

4.5
04/07/2016
What I would highlight: Was an excellent introduction to adwords, but should probably not be sold as a stand alone without part 2
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Google tag manager
  • GTM history
  • GTM container
  • Google analytics
  • Javascript
  • HTML elements
  • Time Listener
  • JavaScript Error Listener
  • History Listener
  • Communication Skills

Teachers and trainers (1)

Matt Trimmer

Matt Trimmer

Principal Consultant & Managing Director

Course programme

The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch.

Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm.


SESSION 1 – ARCHITECTURE, IMPLEMENTATION, UNDERSTANDING THE USER INTERFACE AND DEPLOYING BASIC TAGS
  • Introductions, your objectives and building your 101 action plan
  • GTM history, components and architecture
  • Exploring and understanding the GTM user interface
  • Defining and understanding tags, triggers and variables
  • Creating an account and installing the GTM container
  • Deployment planning and considerations
  • Adding and managing users and their permissions
  • Deploying, testing and managing basic tags
  • Editing, versions and rolling back
  • Deploying Google Analytics page tags
  • Best practice implementations with constant string variables
  • Understanding the Google Tag Manager debugger
  • Understanding and exploring the GTM datalayer
  • Understanding Google Tag Manager internal events and loading priority
  • Exploring and understanding the Google Tag Assistant
  • Exploring and understanding more tools and techniques for debugging tags

SESSION 2 – JAVASCRIPT, EVENT LISTENERS, VARIABLES AND TRACKING WEBSITE INTERACTIONS
  • Defining and understanding JavaScript, history, structure and components
  • Defining and understanding HTML elements and attributes
  • Defining and understanding JavaScript event handlers
  • Defining and understanding Google Tag Manager auto-event listeners
  • Configuring and deploying click listeners
  • Understanding and capturing the status and properties of a click
  • Deploying Google Analytics event tracking to measure clicks on banners, buttons, links and PDFs
  • Configuring and deploying link click listeners
  • Exploring and understanding GTM variables related to clicks, page and utilities
SESSION 3 – MORE LISTENERS, VARIABLES AND TRACKING WEBSITE INTERACTIONS
  • Configuring and deploying form submit listeners
  • Understanding and capturing the status and properties of a form submit
  • Deploying Google Analytics event tracking to measure submissions on forms
  • Configuring and deploying the Time Listener
  • Configuring and deploying the JavaScript Error Listener
  • Configuring and deploying the History Listener

SESSION 4 – EXTENDING GTM WITH ADDITIONAL VARIABLES, PUSHES, CUSTOM EVENTS AND 3RD PARTY CODE
  • Understanding the additional GTM variables such as auto-event variables, 1st party cookies, lookup tables and DOM elements
  • Placing data into the GTM data layer with data layer variables
  • Pushing data into the GTM data layer with data layer variables and custom events
  • Deploying Google Analytics Enhanced E-commerce event tracking to track sales
  • Advanced options for Google Analytics tags
  • Extending GTM with 3rd part event listeners
  • Wrap up, conclusions, your action plan and feedback

Additional information

Google Tag Manager Training Curriculum
Google Tag Manager is a natural accompaniment to Google Analytics. It allows you to add Google Analytics tracking to your site and mobile application easily and quickly. Not only that, but Google Tag Manager can enable you to use Google Analytics advanced features like event tracking, e-commerce, custom dimensions and custom metrics and more with little or very often no coding. With our Google Tag Manager course you will learn:

The basic GTM architecture, implementation and basic tags
JavaScript basics, event listeners and advanced tags
The GTM loading order, execution and debugging process
How to extend GTM with additional variables and event pushes

Google Tag Manager can manage other tags too, not just Google Analytics. However, Google Tag Manager was really designed with the implementation of Google Analytics in mind and as a consequence the two work very well together.

We therefore recommend attending Google Tag Manager 101, once you have attended Google Analytics 301 – Architecture, processing, configuration, extending and auditing. This will enable you to understand all the options in Google Tag Manager that relate to Google Analytics tagging.

Day Class or Masterclass?
Our courses are designed to take you from novice to expect over a period of days because they are in-depth, in-detail and taught by practitioners, not trainers. For an intensive and immersive learning experience combine day classes into a masterclass around the topics most relevant to you.

See related categories

Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging - 1 Day

£ 499 + VAT

The best Internet Marketing courses

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