Grado en Marketing y Comunicación Digital GR

FIRST YEAR SUBJECTSMathematics IFundamentals of MarketingPersonal Productivity ToolsBusiness Organisation and Administration IProfessional Development IMathematics IIIntroduction to EconomicsSociologyProfessional Development IIEnglish I
SECOND YEAR SUBJECTSStatistics ISpanish and World EconomyBusiness ManagementDigital Marketing and English IIStatistics IIFundamentals of Public RelationsIntroduction to LawConsumer BehaviourWeb Technology and Databases
THIRD YEAR SUBJECTSCommunication StrategiesMarket ResearchSearch Engine MarketingDigital LawMultimedia and graphic designContent marketingAdvertising and public relationsMarketing financeMarketing intelligence and CRMUser Experience
FOURTH YEAR SUBJECTSCommunity Management in Digital EnvironmentsLogistics and operationsAudience analysis and digital metricsDirect MarketingProject ManagementIntinerary of electivesInternational mobility itineraryIn-company internshipsFinal Degree Project
OPTITIVE SUBJECTS, INTERNSHIPS AND MOBILITY 42 ECTS are offered in optional subjects. Students can choose 18 ECTS that allow them to adapt the programme to their personal and professional aspirations. There is also the option of choosing one of the following itineraries:Work placement in a company For those students who wish to complete their undergraduate training with a more practical orientation.MobilityStudents take the subjects related to the syllabus that the Degree Director considers appropriate at another university.OFFER OF OPTIONAL SUBJECTSCorporate FinanceStrategic ManagementCultural CrossingInternational MarketingManaging RiskGlobal Economy IIStrategic MarketingLeadership Management SkillsDoing Business in SpainGlobal EntrepreneurshipAdvertising CommunicationQ Management, MBA Q, MBA, Labour Security and CSRSpanish course IBusiness ModelProject Management