Graduate Certificate in Marketing

Bachelor's degree

In massachusetts (USA)

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Massachusetts (USA)

  • Duration

    9 Months

  • Start date

    Different dates available

Build a solid knowledge base in the world of contemporary marketing with this program, designed for students with no previous background in marketing.
Suffolk's Graduate Certificate in Marketing (GCM) is a six-course program for individuals with little or no background in marketing. It is designed to provide fundamental skills and knowledge of marketing principles, consumer behavior, marketing research, and marketing strategy.

Facilities

Location

Start date

massachusetts (USA)
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Start date

Different dates availableEnrolment now open

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Subjects

  • Marketing
  • Marketing Research
  • Data Analytics
  • Managing Value
  • Perspectives
  • Consumer marketing
  • Strategic Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Communications
  • Marketing Segmentation

Course programme

Required Courses (15 credits)
  • SBS-604 Data Analytics
  • MBA-660 Marketing: the Challenge of Managing Value
  • MKIB-819 Global Perspectives in Consumer Marketing
  • MKT-810 Marketing Research for Managers
  • MKT-814 Strategic Marketing
Course Substitution Policy

To substitute a marketing certificate course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.

Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.

Candidates who apply to a degree program, different from their certificate program’s discipline area or beyond one year, will have coursework evaluated on a case by case basis for relevancy, current degree requirements and current Sawyer Business School waiver and transfer policies.

Additional information

Cost Per Credit (2019-2020) - $1,519

Graduate Certificate in Marketing

Price on request