Graduate Certificate in Marketing
Bachelor's degree
In massachusetts (USA)
Description
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Type
Bachelor's degree
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Location
Massachusetts (USA)
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Duration
9 Months
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Start date
Different dates available
Build a solid knowledge base in the world of contemporary marketing with this program, designed for students with no previous background in marketing.
Suffolk's Graduate Certificate in Marketing (GCM) is a six-course program for individuals with little or no background in marketing. It is designed to provide fundamental skills and knowledge of marketing principles, consumer behavior, marketing research, and marketing strategy.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Marketing Research
- Data Analytics
- Managing Value
- Perspectives
- Consumer marketing
- Strategic Marketing
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Communications
- Marketing Segmentation
Course programme
- SBS-604 Data Analytics
- MBA-660 Marketing: the Challenge of Managing Value
- MKIB-819 Global Perspectives in Consumer Marketing
- MKT-810 Marketing Research for Managers
- MKT-814 Strategic Marketing
To substitute a marketing certificate course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.
Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.
Candidates who apply to a degree program, different from their certificate program’s discipline area or beyond one year, will have coursework evaluated on a case by case basis for relevancy, current degree requirements and current Sawyer Business School waiver and transfer policies.
Additional information
Graduate Certificate in Marketing