Graduate Certificate in Marketing Research

• SBS-604 Data Analytics
• MBA-660 Marketing: the Challenge of Managing Value
• MKT-810 Marketing Research for Managers
• MKT-860 Qualitative Methods and Customer Insights
• MKT-870 Advanced Marketing Analytics

To substitute a marketing research certificate course with an approved elective, a student must have successfully completed equivalent academic coursework at the undergraduate/graduate level in the seven (7) years prior to matriculation ("B" or better) and provide official transcripts (with English translation, if applicable). A maximum of 3 credits of coursework can be substituted.

Candidates who apply within one year of completing their graduate certificate will have applicable courses applied to Sawyer Business School (SBS) graduate degree programs in the same discipline as the certificate as long a grade of "B" or better was earned in the course.

Candidates who apply to a degree program, different from their certificate program’s discipline area or beyond one year, will have coursework evaluated on a case by case basis for relevancy, current degree requirements and current Sawyer Business School waiver and transfer policies.