Graphic Design BA (Hons)

Graphic design is seen, felt and experienced everywhere. Once focused on objects, graphic design is now increasingly concerned with contexts. Graphic designers inform, confront, persuade, entertain, provoke, challenge, question, direct and engage with the political, social and environmental issues of the world we live in.

The aim of the graphic design programme is to create passionate, creative, resourceful, entrepreneurial and adaptive problem-finders, who are prepared both technically and intellectually to embrace and exploit the opportunities that graphic design offers in the 21st Century.

Being a graphic designer is fun, stimulating and inspiring. Designers are creative problem-finders and solvers. You will be challenged to think differently, even professional designers are constantly developing their skills. There are always new trends, new technologies, new ideas, and new sources of inspiration – a creative mind never stops learning. It is more than just a job – it's a way of life.

The course is studio based, practical, hands-on and creative. It offers you many different ways to make graphic design work as you explore the different contexts and formats in which graphic design is experienced. It allows you to decide what kind of designer you want to be. It will test and challenge you to expand your understanding and knowledge of what graphic design is, what it can do and what it is for.

You will be introduced to typography and layout, drawing as observation and problem solving, identity and branding, packaging and point of purchase, exhibition design, publication and printing, and digital moving image. The course has a great resource base for you to use.