IED - Istituto Europeo di Design Spa

Graphic Design - Focus on New Media

4.0 1 opinion
IED - Istituto Europeo di Design Spa
In Firenze (Italy)
  • IED - Istituto Europeo di Design Spa

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Important information

Typology Master
Location Firenze (Italy)
Duration 10 Months
Start February 2020
  • Master
  • Firenze (Italy)
  • Duration:
    10 Months
  • Start:
    February 2020

Emagister adds to its catalog the Master in Graphic Design offered by IED, which integrates the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.

Particular attention is given to the new media and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario.

The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.

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Facilities (1)
Where and when
Starts Location
via M. Bufalini, 6/R, 50122, Firenze, Italy
See map
Starts Feb-2020
via M. Bufalini, 6/R, 50122, Firenze, Italy
See map

To take into account

· What are the objectives of this course?

The Graphic Designer works in advertisement and communication companies, web agencies, publishing houses or as a freelancer in his own facility; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.

· Who is it intended for?

The Master is tailored for graduates or professionals in graphic, architecture, design, fine arts and advertising. Participants with a professional (two years minimum) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome.Methodology and structure - The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: cultural, tools and techniques and project.The cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies.Tools and techniques area aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing).The project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners.

· What marks this course apart?

In the last edition, the Master hosted some exceptional guest speakers such as: David Moretti - Art Director WIRED Magazine Marco Cendron - Creative Director with previous collaborations for Mondadori / ROLLING STONE Italy / GQ Italy Riccardo Luna - Innovation Editor for the newspaper La Repubblica

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Course rating
Centre rating

Reviews on this course

Irene Cappellá
4.0 20/07/2017
What I would highlight: The experience has been excellent, it has fulfilled my expectations. I expected it could open me many doors and teach me new design methods and the truth is that I got a job thanks to the master. Beyond my expectations. Many links are created, tons of networking and I have grown a lot in my strengths as a designer as well.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

What you'll learn on the course

Graphic web design
Account management
Visual Communication
Communication Training
New Media
Cultural Area
Graphic Design Alphabetisation
Graphic interface development
Graphic project creation
Graphic representation
Professional development
Project Development
Marketing Techniques

Course programme

Course Programme:

  • Cultural area
    • History of Design and Communication
    • Sociology and Ethics in Communication
    • Visual Communication
    • Marketing and Public Speaking
    • Account Management & Professional Development
    • History of Design and Communication

      The course deals with the evolution of visual communication, from the invention of printing to nowadays.
      An overview of design history, underlying the connections among society, culture and technological developments.

    • Sociology and Ethics in Communication

      The historical relationship between the media and society. An introduction to communication studies, starting from the birth of Mass Media, passing through the counterculture, ending up to the New Media. The study of communicational behavior in public and private dialogue and how the need to consider the ethical approach to this field impacts the individuals, the communities and the societies that populate the world today.

    • Visual Communication

      The aim of this course is to explore, to experience and to deepen the essential themes of the visual communication, conceived as a universal language in the contemporary culture. Images are the new words of a collective language who connects all disciplines expressed by the variegated human community.

    • Marketing and Public Speaking

      The different market segments, analysis of the critical factors of success. Aspects of marketing: consumer behavior and needs, product values, consumer satisfaction. Analysis and use of internet as a communication. Communication and public speaking techniques: how to structure theoretical arguments to support a presentation for a communi­cation project.

    • Account Management & Professional Development

      Providing knowledge and skills on communication and strategy to generate ideas and to work addressing the objectives. Seminars on topics in development and understanding, client relationship management, time management, project presentation skills and laws related to communication.

  • Techniques and tools
    • Color & Print
    • Typography & Type Direction
    • Adobe Creative Suite - Advanced
    • Media Design
    • Color & Print

      The course explores how work with colors and the technical challenges and creative opportunities of contemporary design production and how to prepare definitive proofs for production, in both high-end offset and digital printing. Proofreading. Budgeting – production costs. Working with colors, technical challenges and creative opportunities of contemporary design production. How to prepare definitive proofs for production, in both high-end offset and digital printing. Proofreading. budgeting – production costs.

    • Typography & Type Direction

      The course examines how typefaces work and interact, through the analysis of a single glyph and the creation of a complete set of characters. The final result is a complete typeface made with the correct tools (Font Lab Studio) and ready to use. Composition of text-only content, designing pages with balance between the various elements.

    • Adobe Creative Suite - Advanced

      Photoshop / Illustrator / InDesign

    • Media Design

      Elements of Digital Photography / Video Design / Viral & Guerrilla Marketing / UI/UX Interface & Responsive Design / Digital Publishing: eBook, iBook Author, Adobe .folio / New Media & Interaction Design: ID, Arduino, Kinect and Leap Motion sensors.

  • Project area
    • Creative Process
    • Illustration
    • Corporate Identity and Coordinate Image
    • Copywriting
    • Creative Advertising
    • Publishing Design
    • Packaging and Merchandising
    • Final Project
    • Creative Process

      Looking at problems or situations from a fresh perspective that suggests differents solutions, involving the discovery of new ideas and concepts.

    • Illustration

      The use of illustration to visually communicate information (drawing, painting, photograph).

    • Corporate Identity and Coordinate Image

      The strategies of corporations and public bodies; analysis of communication problems, project planning and execution; using brands, typography and colour codes; creating a corporate image handbook. The study of all the elements that create the visual identity of the company (study name, logo, business card, registered paper). The corporate image is designed to be appealing to the public, so that the company can spark an interest among consumers.

    • Copywriting

      Copy is content primarily used for the purpose of advertising or marketing. The Copywriter is the “content writer” and helps to create pay-off for identity, taglines, advertising and to edit online and off-line, content-based, communication projects.

    • Creative Advertising

      Introduction to business communication topics: communicating, informing, promoting. The creative team and the creative process. How the copy strategy turns into a creative idea. Managing creative presentations. Production hints.

    • Publishing Design

      Constructing text “stories” and images in the context of complex publications such as magazines, newspapers, corporate brochures, books etc.

    • Packaging and Merchandising

      Considering packaging as the consumer’s initial experience of the product and of brand corporate identity. Studying names, logos, roughs, mock-ups and final products.
      The methods, practices and operations used to promote and sustain the commercial activity. The variety of products available for sale and the display of those products in such a way that it stimulates customers interest.

    • Final Project

      The purpose of the final work is to direct the study path towards the field or area that the students are most interested in and allow them to start the professional career.
      The final project can be developed individually or within a small group and is generally connected to a company, recreating the relationship between commissioner and freelance studio.
      A team of professors and tutors carefully follow the students in the creation of the final work, maintaining high quality standards.
      The final work is necessary to enrich the student’s portfolio that will include, as well as the final work, many of the projects produced during the other subjects.

Additional information

Get an insight: find out more about Master's activities
Lessons and classes are all structured as working briefs and workshops. Participants work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple contexts such as communication studios, companies or visual departments within institutions. Professors are selected from experts and professionals in the respective fields of teaching.
In the last editions the Master hosted some exceptional guest speakers such as:
David Moretti - Art Director WIRED Magazine
Marco Cendron - Creative Director with previous collaborations for Mondadori / ROLLING STONE Italy / GQ Italy
Riccardo Luna - Innovation Editor for the newspapaer La Repubblica