Graphic Design, Advertising
Bachelor's degree
In Barcelona (Spain)
*Indicative price
Original amount in EUR:
14,600 €
Description
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Type
Bachelor's degree
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Location
Barcelona (Spain)
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Duration
4 Years
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Start date
01/09/2024
The Graphic Design, pathway in Advertising course is for aspiring professional audiovisual designers who want to develop the strategic, creative and artistic aspects of audiovisual communication.
This course goes beyond the traditional boundaries of the discipline to give graphic designers the creative mindset needed in the advertising world. During the course you’ll not only create design projects, you’ll learn how to develop visual communication campaigns using conceptualisation, branding strategy and art direction to add value to the campaign.
What’s more, in this degree course you’ll develop a variety of projects working with actual clients, applying what you’ve learnt to your Final Project based on a real brief.
There are 60 places available for first-year students majoring in Graphic Design. Of these places, there is no specific number assigned by pathway or language.
Facilities
Location
Start date
Start date
About this course
This course is for young people interested in communicating in a creative way. If you love making an impact and want to design innovative campaigns, logos, brands and strategies in a variety of different formats, the Bachelor of Arts in Graphic Design, pathway in Advertising is the course you’ve been looking for.
The course is focused on people interested in learning how to create a brand, communicating brand identity in a creative way, understanding how strategies and branding work, and putting it all into practice.
In fact, during your projects you’ll work with real brands. After completing the course, you’ll have all the skills you need to create and shape your proposals in a professional way to make an effective visual impact.
One of the main reasons for choosing the IED Barcelona Bachelor of Arts in Graphic Design, pathway in Advertising course is that, as well as learning all the ins and outs of how communication works, you also acquire all the know-how and skills you need to design everything from a brand logo, name or slogan to a complete communication strategy.
Another advantage is that you’ll be working with real international brands, agencies and firms as part of versatile teams in a creative, multidisciplinary international setting. Last but not least, there’s our teaching staff, lecturers with extensive professional experience in the design sector to guide you on your way in the advertising world.
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Subjects
- Design Tools
- Management & Business
- Informatics Graphic Design
- Animation Techniques
- Graphic Techniques
- Graphic design
- Digital Communication
Course programme
First Year
What will you learn?
In the first year you’ll acquire the basic concepts of design, design culture and project methodology. Lecturers actively encourage you to break the mould, to create and communicate.
First Semester
Foundation Project I
Representation Techniques I
Project Communication I
An introduction to Marketing
Science Applied to Design
Colour and Form
Second Semester
Foundation Project II
Representation Techniques II
Project Communication II
Technical Drawing I
Sociology
Volume
Year Subject
The History of Art and Design
Second Year
What will you learn?
In the second year you’ll study the technological and design tools required to communicate a simple and effective visual message, developing your own creative style and interdisciplinary methodological processes. You’ll also learn about software tools like Adobe Photoshop, Adobe Illustrator, Adobe After Effects and more, and how to use your creativity to take effective action in corporate communication initiatives.
First Semester
Informatics Graphic Design I
Animation Techniques
Graphic Design Workshop I
The History of Graphic Design
Semiotics
Graphic Techniques in Graphic Design
Graphic Design Photography
Typography I
Second Semester
Audiovisual Graphic Design
Digital Communication I
Informatics Graphic Design II
Typography II
Copywriting
Interdisciplinary Project
Third Year
What will you learn?
In the third year you’ll be ready to create and apply the knowledge you’ve acquired in projects for actual clients, consolidating your creativity and art direction, understanding all the intricacies of the professional environment. What’s more, you can create a solid portfolio to showcase your work in a professional context.
First Semester
Graphic Design Strategy and Management
Workshop II
Corporate Identity Project
Photography Creation
Project Communication III
Project I
Second semester
Creativity Workshop
Media Planning
Editorial Project and Interactive Communication
Contemporary Communication
Packaging Project
Multidisciplinary Workshop
Fourth Year
What will you learn?
In the fourth year, apart from the obligatory steps, you’ll be developing projects in which all the know-how you’ve acquired in previous years comes together to prepare your Final Project with a real client company.
First Semester
Intellectual Property
Workshop III
New Media
Project II
Art Direction
Professional Internship
Multidisciplinary Workshop II
Second Semester
Final Project
Graphic Design, Advertising
*Indicative price
Original amount in EUR:
14,600 €