HND Visual Communication: Graphic Design

HND Visual Communication: Graphic Design

Course Aims:
Building on our HNC, this course develops creative thinking and practical skills in the vibrant world of graphic design and new media. It combines practical and computer-based project work with professional practice and theory. Our well equipped design studios run industry standard software.

Course Content:

• Introduction to Visual Communication
• Digital Imaging
• Projects - Art & Design, Graphic Design, 3D Design, Web Design
• Typography
• Introduction to Creative Industries
• Art & Design Context
• Desktop Publishing & Page Layout
• Observational Drawing Portfolio
• Photography
• Creative Projects for Artists & Designers
• Working in the Creative Industries
• Graded Unit

Progression Opportunities:
Successful students may progress to Art School or to degree programmes such as BA Digital Art at the University of the West of Scotland, BA Applied Graphics Technology at Glasgow Caledonian University, BA Art & Design at Forth Valley College and BA Graphic Design at the University of Cumbria.

Career Potential:
Opportunities exist within a range of design related fields including design consultancies, advertising agencies, print companies, magazine and book publishers, newspaper industry, marketing, public relations, television, web and multimedia.

Course Assessment:
Continuous assessment, through mainly project-based work, while some units have written assignments.