Horticultural Marketing 100 Hours Certificate Course

There are 7 lessons:

1 Introduction to Horticultural Marketing

• Introduction
• Marketing
• Key elements of marketing
• Understanding economics
• Performance criteria for an economy
• Horticultural marketing

2 Horticultural Marketing Processes

• Special Project
• What is PBL?
• Why PBL?
• What is involved?
• PBL Project: Horticultural Marketing
• Packaging
• Plant labeling
• New Products

3 Horticultural Marketing Methods

• Introduction
• Deciding on type of Business
• Size
• Location
• The premises
• Legal obligations
• Insurance
• Value of Business
• Ways in which Businesses can be viewed
• Controlling growth
• Improving results in business

4 Customer Service

• Introduction
• Deal with complaints
• Customer satisfaction
• The customers point of view
• Customer goodwill
• Becoming an effective communicator
• Effective communication with customers
• Selling

5 Horticultural Marketing Research

• Introduction
• Research Process
• Statistics
• Tracking trends
• Knowing your customers
• Marketing tips
• Examples of questionnaire questions

6 Developing an Advertising Program

• Publicity Marketing
• Public relations
• Structuring an advertisement or promotion
• Messages
• Hints to writing an advertisement
• Advertising budgets

7 Developing a Horticultural Marketing Strategy

• Introduction
• Shop layout
• Fixtures & fittings
• Space availability
• Displaying products for sale
• Spacing
• Quantity displayed
• Merchandising suggestions
• Type of service
• Stock control
• Key to good merchandising
• Brief example of a merchandising program
• Signs
• Signposting
• Hints for writing plant signs
• Understanding selling
• Increasing sales
• Sales methods
• Key rules every salesperson should follow
• Pricing
• Increasing your turnover