Description

Type

Course
Methodology

Online

Start date

Different dates available

Learn what it takes to build a successful startup using the Customer Development process, where entrepreneurs "get out of the building" to gather and iterate on feedback.

Facilities

Online

Start date

Different dates availableEnrolment now open

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Subjects

Business model
Customer Development
Value Proposition
Channels
Partners

Course programme

Lesson 1: What We Now Know

History of the Corporation
Startups Are Not Smaller Versions of Large Companies
Waterfall Development
Customer vs. Product Development
Entrepreneurial Education

Lessons 1.5A and 1.5B: Business Models and Customer Development

Value Proposition
Customer Segments
Revenue Streams
Key Resources
Customer Development Processes
Minimum Viable Product
Market Opportunity Analysis

Lesson 2: Value Proposition

Value Proposition and the Minimum Viable Product
Customer Archetype
MVP Physical && Web/Mobile
Common Mistakes With Value Proposition

Lesson 3: Customer Segments

Product Market Fit
Rank and Day in the Life
Multiple Customer Segments
Market Types Introduction: Existing, Resegmented, New, Clone
Consequences of Not Understanding a Market

Lesson 4: Channels

Distribution Channels Overview
Web Distribution
Physical Distribution
Direct Channel Fit
Indirect Channel Economics
OEM Channel Economics

Lesson 5: Customer Relationships

Paid Demand Creation
Earned Demand Creation
Get Physical
Viral Loop
Web Customer Acquisition Costs

Lesson 6: Revenue Models

How Do You Make Money
Revenue Streams and Price
Direct and Ancillary Models
Common Startup Mistakes
Market Types and Pricing
Single and Multiple Side Markets
Revenue First Companies
Market Size and Share

Lesson 7: Partners

Partner Definition
Partner Resources
Partner Types
Greatest Strategic Alliance
Joint Business Development

Lesson 8: Resources, Activities and Costs

Four Critical Resources
Financial Resources
Human Resources
Qualified Employees and Culture
Intellectual Property Overview

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How to Build a Startup

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How to Build a Startup

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and compare them to help you choose.