How to Develop a New Product and Take it to Market

Course Introduction 1 lecture 07:19 Introduction HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success. Course Introduction 1 lecture 07:19 Introduction HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success. Introduction HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success. Introduction HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success. Introduction HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success. Introduction HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success.HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success.HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #1 – IntroductionThis course was designed for an entrepreneur who has an innovative idea or concept for a new product and wants to know how to develop the product and take it to market. At the completion of this course, you will have an understanding of the technical, marketing and financial challenges that await you and be able to confront them head-on with a new set of tools to allow your your business to become profitable. The Introduction will take you through the product development and marketing process and the steps you need to take along the way to successfully launch your product into the market place. Your facilitator has successfully developed and introduced many new products into the market over the past 40 years and will tell you his secrets of success. Concept Analysis 2 lectures 18:18 Innovation and Discovery HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Minimum Viable Product HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Concept Analysis. 2 lectures 18:18 Innovation and Discovery HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Minimum Viable Product HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Innovation and Discovery HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Innovation and Discovery HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Innovation and Discovery HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Innovation and Discovery HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept. Activities:

• Define the concept fully
• Demonstrate performance assumptions are viable
• Assess critical barriers to production
• Survey the state-of-the-art of the technology
• Estimate the working models costs

Minimum Viable Product HOW TO DEVELOP A NEW PRODUCT AND TAKE IT TO MARKET SECTION #2 - CONCEPT ANALYSIS Determining that the physical features of the concept are potentially achievable and operational Objective: Succinctly define the concept to assess the implementation potential of the technical aspects of the concept and establish the uniqueness of the concept. Product: A verbal description, schematic, formula, conceptual model or paper design that delineates the main technical features of the concept cept, estimate the market size and determine the value of the product. Identify who will buy the product, how many units will they buy, and how much they will pay. Product: A short summary of information from trade journals, data bases, and interviews to demonstrate the product is unique and sustainable in a competitive marketplace. Activities:

• Identify three unique features or...