How to Develop a Solid Product Strategy

Understand key principles of product strategy and planning.
Define product vision, goals, and success metrics.
Analyse market trends, customer needs, and competitor offerings.
Develop product roadmaps and prioritisation frameworks.
Align product objectives with overall business goals.
Apply data-driven tools and strategies for product decision-making.

The How to Develop a Solid Product Strategy course is suitable for product managers, business leaders, entrepreneurs, marketing professionals, and anyone involved in product planning or development.

It is ideal for beginners seeking a strong foundation in product strategy as well as professionals looking to refine their strategic approach. The course is particularly valuable for individuals responsible for guiding product direction, prioritising features, or driving business growth. By completing this course, learners will gain practical skills to create well-structured, customer-focused strategies that improve product success, support informed decision-making, and contribute to overall business performance.

There are no formal entry requirements for this course. It is suitable for learners aged 16 and above who are interested in product management, business strategy, or entrepreneurship. While prior experience in product development or business planning is beneficial, it is not mandatory. Learners are recommended to have good English skills, basic numeracy, and general IT competence. The course provides step-by-step guidance, making it accessible to beginners while offering practical, career-relevant skills for professionals aiming to develop or enhance effective product strategies.

Upon successful completion of the How to Develop a Solid Product Strategy, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced online learning, allowing learners to study at their own convenience. Expert-designed modules focus on practical, career-oriented outcomes in product strategy and planning.

Learners gain transferable skills in market analysis, roadmap development, and strategic decision-making that enhance a CV and support professional growth. Completing this course equips learners to create structured, data-driven product strategies, align products with business goals, and improve overall product performance. The practical, results-oriented approach ensures learners can immediately apply their knowledge to real-world product challenges and business contexts.

Yes. The course introduces product strategy concepts clearly and systematically, making it accessible to beginners with no prior experience in product planning or management.

Learners gain practical skills to create structured, customer-focused product strategies that improve product success, support innovation, and enhance business outcomes.

The course is fully online and self-paced, allowing learners to access materials anytime from any device, making it easy to study around professional, academic, or personal commitments.