How To Do Keyword Research For SEO & Ranking On Google

Understand how keyword research supports SEO rankings
Identify high-value and relevant search terms
Analyse keyword intent and search behaviour
Evaluate competition and keyword difficulty
Apply keywords to content and SEO strategies
Improve website visibility on Google

This course is intended for individuals who want to build or improve their SEO and digital marketing skills. It is suitable for beginners with no prior SEO experience, as well as professionals seeking to strengthen their understanding of keyword research. The course is ideal for digital marketers, content writers, bloggers, business owners, entrepreneurs, and freelancers who want to increase online visibility and attract the right audience.

It is also well-suited to learners exploring careers in SEO, content marketing, social media marketing, or online business growth. Those responsible for managing websites, blogs, or eCommerce platforms will benefit from understanding how keyword research supports traffic and ranking performance. The course is accessible, flexible, and designed to support personal development, career progression, and CV enhancement in a competitive digital environment.

There are no formal entry requirements for this course. It is suitable for learners aged 16 and above who are interested in SEO, digital marketing, or online content creation. A basic understanding of English is recommended to follow course materials and assessments effectively. Basic numeracy and IT skills are also advised, as learners will work with online tools, websites, and digital platforms. The course is delivered online, so access to an internet-enabled device is required. This course is designed to be accessible and flexible for learners from a wide range of educational and professional backgrounds.

Upon successful completion of the How To Do Keyword Research For SEO & Ranking On Google, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course offers flexible, self-paced online learning, allowing learners to study at a time and speed that suits their lifestyle. The content is expert-designed to reflect current SEO practices and real-world applications of keyword research. Learners gain practical, career-focused skills that can be applied across websites, blogs, marketing campaigns, and business platforms. The course focuses on building SEO knowledge that supports long-term digital growth and professional development. Skills gained through this course enhance a CV and support career progression in marketing, content creation, and online business environments.

Yes, this course is designed to be accessible for beginners with no prior SEO or keyword research experience. Concepts are explained clearly, starting with the basics of how search engines work and gradually progressing to more advanced keyword research techniques. Learners can build confidence step by step while developing practical SEO knowledge.

This course helps develop in-demand SEO skills that are valuable across digital marketing, content creation, and online business roles. Keyword research knowledge supports improved website performance, content strategy, and marketing results. Completing this course can strengthen your CV and demonstrate practical SEO expertise to employers or clients.

The course is delivered entirely online through a self-paced learning platform. Learners can access materials at any time from an internet-enabled device, making it ideal for flexible study. This format allows learners to balance learning with work, education, or personal commitments.