How to Use Research Insights to Grow Your Enterprise: Quantitative, Qualitative, Design-Led and Entrepreneurial Methods

University College London

Course

In London

£ 375 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    London

  • Class hours

    12h

  • Duration

    3 Days

  • Start date

    Different dates available

On this three-day course you'll learn how to generate, commission and use research insights to grow your business, and make positive change in the world.
You’ll learn how to carry out fast, precisely-targeted and cost-effective research to design innovative services and products, and to measure the success of your enterprise.
At the end of the course you will be able to use:
entrepreneurial methods
rapid quantitative and qualitative social research
design-led methods
You'll have access to a variety of insight tools and case studies of enterprises that successfully used qualitative and quantitative research.
You'll also benefit from personal insights from award-winning ‘millenipreneurs’ in their early twenties and experienced research and innovation staff who will help you conduct DIY research and commission professional insights.
After the course, you'll be able to become a member of Fast Forward 2030, a network of young entrepreneurs who pursue the UN Sustainable Development Goals (SDGs), curated by the Institute for Global Prosperity.

Facilities

Location

Start date

London
See map
Gower Street, WC1E 6BT

Start date

Different dates availableEnrolment now open

About this course

This course is for:
entrepreneurs at different stages of their business careers who want to enhance their skills in scoping research, rapid social media analysis and research-informed product design
entrepreneurs wanting to pursue sustainability transitions through behavioural change
entrepreneurs wanting to better understand the landscape of more bespoke social science and marketing tools to commission research from external research agencies and effectively use research results
junior media research and marketing staff, and advertising strategists and planners who provide services to start-up businesses

You'll receive a certificate on completing the course.

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Design
  • Scoping research
  • Qualitative
  • Qualitative Methods
  • Methodologies
  • Business model
  • Quantitative
  • Design-Led
  • Entrepreneurial Methods
  • Entrepreneurial

Course programme

You'll learn about:

  • scoping research into market trends and competitor activity on sectoral and lifestyle websites and social media
  • rapid design and targeted administration of simple quantitative surveys testing market demand for specific products
  • qualitative methods helping to refine and further your ideas
  • product and service design methodologies from advertising
  • methods for measuring the outcomes of investment and redesigning your business model
  • user-focused experimentation for entrepreneurs
  • commissioning social research and using specialist insights

See related categories

How to Use Research Insights to Grow Your Enterprise: Quantitative, Qualitative, Design-Led and Entrepreneurial Methods

£ 375 VAT inc.

The best Other Business Administration courses

See all

See all