Influencer Marketing Training Course
Course
In London
Description
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Type
Course
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Level
Intermediate
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Methodology
Inhouse
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Location
London
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Duration
Flexible
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Start date
Different dates available
In this half day course, we will share our guidance on how best to plan your influencer outreach projects from start to finish.
Look at your social feed today and you’ll find many posts featuring some form of influencer marketing. Breathtaking lifestyle imagery, the latest fashion, beauty and health products and more. All sandwiched between photos of your friends and family.
These posts have likely grabbed your attention and even influenced a buy decision.
These influencers have fast evolved into an effective and scalable marketing channel that brands can no longer afford to ignore.
86% of marketers engaged in influencer marketing in 2017, of which 92% reported it being effective (Linqia)
Facilities
Location
Start date
Start date
About this course
Our course is designed to show you how best to plan, implement and measure your influencers campaigns to achieve maximum impact and meet your organisation’s objectives.
Our half-day Influencer Marketing course is aimed at businesses who already have established social media channels and an overall online presence. Attendees should have a basic knowledge of social media, and a social media plan in place is helpful but not essential. This workshop-style course incorporates the opportunity for lots of questions and we will share our wealth of first-hand knowledge and experience throughout.
This half-day course provides a wealth of knowledge whether you are starting out with influencer marketing campaigns or have previously run a campaign and had problems or frustrations along the way.
Suitable for marketers and business owners who would like to learn and understand Influencer Marketing
Reviews
Subjects
- Marketing
- Influencer marketing
- Finding Influencer
- Contracts
- Payments
- Systems
- Measurement
- Professional
- Analysis
- Quantitaitve
Course programme
- The influencer marketing landscape including how the industry sectors differ
- How influencers typically work and the options for you
- How to find influencers using both paid and free tools
- How to approach influencers
- Paperwork – how to ensure you are protected with contracts
- How best to process payments to influencers if running a paid influencer campaign
- Guidelines on how to stay legal and ensure your influencers do too
- The systematic process to follow for a successful influencer campaign
- How to measure the results of your influencer campaign
- Case studies
- Q & A throughout
Influencer Marketing Training Course