Influencer Marketing Training Course

Course

In London

£ 501-1000

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Inhouse

  • Location

    London

  • Duration

    Flexible

  • Start date

    Different dates available

In this half day course, we will share our guidance on how best to plan your influencer outreach projects from start to finish.

Look at your social feed today and you’ll find many posts featuring some form of influencer marketing. Breathtaking lifestyle imagery, the latest fashion, beauty and health products and more. All sandwiched between photos of your friends and family.

These posts have likely grabbed your attention and even influenced a buy decision.

These influencers have fast evolved into an effective and scalable marketing channel that brands can no longer afford to ignore.

86% of marketers engaged in influencer marketing in 2017, of which 92% reported it being effective (Linqia)

Facilities

Location

Start date

London
See map
39 York Road,, SE1 7NQ

Start date

Different dates availableEnrolment now open

About this course

Our course is designed to show you how best to plan, implement and measure your influencers campaigns to achieve maximum impact and meet your organisation’s objectives.

Our half-day Influencer Marketing course is aimed at businesses who already have established social media channels and an overall online presence. Attendees should have a basic knowledge of social media, and a social media plan in place is helpful but not essential. This workshop-style course incorporates the opportunity for lots of questions and we will share our wealth of first-hand knowledge and experience throughout.

This half-day course provides a wealth of knowledge whether you are starting out with influencer marketing campaigns or have previously run a campaign and had problems or frustrations along the way.

Suitable for marketers and business owners who would like to learn and understand Influencer Marketing

Questions & Answers

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Reviews

Subjects

  • Marketing
  • Influencer marketing
  • Finding Influencer
  • Contracts
  • Payments
  • Systems
  • Measurement
  • Professional
  • Analysis
  • Quantitaitve

Course programme

The Influencer Landscape
  • The influencer marketing landscape including how the industry sectors differ
  • How influencers typically work and the options for you
Finding Influencers
  • How to find influencers using both paid and free tools
  • How to approach influencers
Contracts and Payments
  • Paperwork – how to ensure you are protected with contracts
  • How best to process payments to influencers if running a paid influencer campaign
  • Guidelines on how to stay legal and ensure your influencers do too
Systems & Measurement
  • The systematic process to follow for a successful influencer campaign
  • How to measure the results of your influencer campaign
Throughout the Course
  • Case studies
  • Q & A throughout
All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Influencer Marketing Training Course

£ 501-1000