Innovation Management Strategy and Implementation

• Detailed knowledge on how your organisation can boost its output of breakthrough products, services and business models
• Confidence to manage your portfolio so that the most innovative ideas are not killed-off
• The ability to create a culture that boosts creativity and innovation
• Heightened awareness of when and how to apply tools in order to boost performance
• The ability to obtain buy-in from your top management team for your innovation action plan

• Introduction to Cranfield School of Management’s Pentathlon Framework; a powerful tool to help you manage key aspects of innovation
• Understand how world leading international organisations from around the globe create breakthrough products and services
• Develop an innovation strategy and strategic road map for your organisation
• Learn about how to manage the main types of innovation: product, service, process and business model innovation
• Identify the challenges of managing your innovation performance
• Learn how to capture & analyse your customers’ hidden needs
• Design an innovation process to help generate breakthrough products year in – year out.

Delegates will be asked to read a case study on the management of innovation and compare and contrast this to the current situation in their own organisation. They will also be asked to answer a short ‘innovation audit’ questionnaire, which will be used to identify strengths and weaknesses of their organisation.