Instagram Marketing for Beginners Course
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
5h
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Duration
1 Year
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Online campus
Yes
The Instagram Marketing for Beginners course is designed to introduce learners to the fundamentals of marketing on one of the world’s most powerful social media platforms. Instagram plays a vital role in modern digital marketing, brand awareness, and customer engagement, making it an essential skill for businesses and individuals alike.
This course explains how Instagram works as a marketing tool, covering key concepts such as profile optimisation, content strategy, hashtag use, audience growth, and engagement techniques. Learners will gain a clear understanding of how to create visually appealing posts, write effective captions, and use Instagram Stories and Reels to support marketing goals. The course also introduces Instagram analytics, helping learners understand performance metrics and improve results through data-driven decisions.
Ideal for beginners, the training breaks down Instagram marketing into simple, structured lessons that are easy to follow without prior experience. Whether you want to promote a business, grow a personal brand, or build foundational social media marketing skills, this course provides a strong starting point.
By completing this course, learners will develop practical digital marketing knowledge that supports career development, business growth, and CV enhancement in today’s competitive online environment.
Important information
Price for Emagister users:
About this course
Understand Instagram marketing fundamentals
Create optimised Instagram business profiles
Develop effective content and posting strategies
Improve audience engagement and visibility
Use hashtags and trends strategically
Interpret Instagram insights and analytics
Apply marketing techniques confidently
This course is intended for beginners who want to learn how to use Instagram effectively for marketing purposes. It is suitable for individuals with little or no prior experience in social media marketing who wish to build a strong foundation in Instagram strategy and content creation.
The course is ideal for small business owners, entrepreneurs, freelancers, content creators, and start-ups looking to promote products or services online. It is also well suited to jobseekers, students, and professionals aiming to enhance their digital marketing skills or explore careers in social media management, marketing, or online branding.
Marketing assistants, customer service professionals, and career changers will also benefit from gaining relevant, in-demand skills that support professional development. The content is accessible, practical, and designed to support learners from a wide range of backgrounds, making it suitable for anyone interested in building confidence with Instagram marketing.
There are no formal entry requirements for this course, making it accessible to learners from all educational and professional backgrounds. The course is suitable for learners aged 16 and above.
A basic level of English language ability is recommended to understand course materials, instructions, and assessments effectively. Basic numeracy and IT skills are also advised, as learners will be working with online platforms and digital tools. Access to an internet-enabled device is required to study the course content online. No previous marketing or social media experience is necessary.
Upon successful completion of the Instagram Marketing for Beginners, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
This course offers flexible, self-paced learning that allows learners to study at a time and pace that suits their lifestyle. The content is structured into clear, expert-designed modules that simplify Instagram marketing concepts for beginners.
The course focuses on practical, career-relevant skills that can be applied to business promotion, personal branding, and professional development. Learners gain up-to-date digital marketing knowledge that aligns with current industry practices. The skills developed through this course add measurable value to a CV and support progression in marketing, communications, and digital roles, making it a valuable addition to any professional skill set.
Yes, this course is specifically designed for beginners with no prior experience in Instagram marketing or digital marketing. All concepts are explained clearly using simple language and structured lessons. Learners are guided step by step through the basics of Instagram, making the course accessible and easy to follow for anyone new to the platform.
This course helps learners develop in-demand social media marketing skills that support career growth and business promotion. Understanding Instagram marketing can improve employability in digital marketing, social media management, and communications roles. For businesses and freelancers, the skills learned can support brand visibility, audience growth, and customer engagement online.
The course is delivered entirely online, allowing learners to study remotely from any location. Learning is self-paced, giving flexibility to balance studies with work or personal commitments. Course materials can be accessed at any time during the enrolment period using an internet-enabled device, making online learning convenient and manageable.
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All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Marketing Strategy
- Digital Marketing
- Social Media
- Social marketing
- Media Marketing
- Media
- Business Marketing
Teachers and trainers (1)
One Education
Course Provider
Course programme
Instagram Marketing for Beginners introduces the essentials of promoting brands and content on Instagram effectively. The course covers profile optimisation, content planning, reels and stories, hashtag strategies, audience engagement, analytics, and ethical growth methods to support sustainable social media success.
Course Curriculum
- Introduction
- INSTAGRAM FUNDAMENTALS
- ACCOUNT SETUP
- CONTENT STRATEGY
- GROWTH HACKS
- ADVERTISING AND PROMOTION
- HOW TO GENERATE LEADS
- INSTAGRAM STORIES
- CASE STUDIES
- BONUSES
Instagram Marketing for Beginners Course
