Integrated Marketing Communications Certificate

Northwestern University

Bachelor's degree

In Evanston (USA)

Price on request

The best Marketing Operations courses

See all

See all

Description

  • Type

    Bachelor's degree

  • Location

    Evanston (USA)

ECON 202-0 Introduction to Microeconomics (1 Unit) An introductory course on the fundamentals of microeconomics. The behavior of individuals and firms in deciding on prices and allocation of scarce resources. Topics include: consumer preferences, costs of production, equilibrium prices and output, different market types, potential market failures, and the role of government interventions and public policy.
Prerequisite: ECON 201-0.
Social Behavioral Sciences Distro Area

Facilities

Location

Start date

Evanston (USA)
See map
633 Clark St, Evanston, 60208

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Communications
  • Marketing Communications
  • Marketing
  • Microeconomics
  • Market

Course programme

Course Title
Certificate Requirements (8 units)
3 prerequisite courses:
ECON 202-0 Introduction to Microeconomics
or MMSS 211-1 Social Science Theories & Meth-First Yr
200-level introductory statistics course (see website for approved courses) 1
Social science course (see website for approved courses) 1
3 core courses:
IMC 301-0 Consumer Insight
IMC 302-0 Research for Marketing Communications
IMC 303-0 Integrated Marketing Communications Strategy
2 electives from:
IMC 304-0 Media and Message Delivery
IMC 305-0 Message Strategy and Persuasive Communications
IMC 306-0 Strategic Communications
IMC 307-0 Digital, Social and Mobile Marketing
IMC 308-0 Marketing Models
IMC 309-0 Entertainment Marketing
IMC 310-0 Integrated Marketing and Communication Law, Policy and Ethics
IMC 311-0 Data Governance: Critical Issues in Digital Marketing Communications
IMC 390-0 Special Topics

See related categories

  • Marketing Communications Undergraduate Degrees
  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • Northwestern University Undergraduate Degrees

Integrated Marketing Communications Certificate

Price on request

The best Marketing Operations courses

See all

See all