SRH Hochschule Berlin

International Business Administration COMMUNICATION MANAGEMENT, Bachelor of Arts

SRH Hochschule Berlin
In Berlin (Germany)
  • SRH Hochschule Berlin

€725 - (£651)/month
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Important information

Typology Bachelor's degree
Location Berlin (Germany)
Duration 7 Semesters
Start Different dates available
Internship Yes
  • Bachelor's degree
  • Berlin (Germany)
  • Duration:
    7 Semesters
  • Start:
    Different dates available
  • Internship
Description

There are many requirements for communication experts in today's business world: They do not only need to have expertise in their field but also need to keep pace with the digitalisation and be able to work in an ever-growing global environment. At SRH you receive a management education and learn the necessary soft, social and language skills that are a must for a communications manager.

Learn how to target your audience and your customers in order to plan successful campaigns. Learn about the right communication tools and get to apply them in company projects and internships.

Based on the basics of communication management you learn how to develop communication briefs, how to implement them and how to manage a communication crisis. Modules such as Copyright & Media Law and Communication & Campaign Planning help you to get an understanding of the legal environment and facilitate your budgeting and media planning expertise.

Facilities (1)
Where and when
Starts Location
Different dates available
Berlin
Berlin, Germany
See map
Starts Different dates available
Location
Berlin
Berlin, Germany
See map

Frequent Asked Questions

· What are the objectives of this course?

After studying six semesters full-time, you earn a Bachelor of Arts degree and gain well-founded knowledge in management areas such as Marketing, Human Resources and Economics. You deepen your knowledge within the area of communications and get a profound understanding of corporate communications, public relations and customer relationship management. Furthermore, we foster your social, intercultural and personal skills and offer language classes in German and Spanish. Company projects and internships are included in your curriculum and offer you plenty of real work experience. As a business administration graduate, you are in a position to undertake demanding tasks and take responsibilities in a wide professional field. Knowledge, methods, experience and personality Professional, social, methodological and practical skills: thanks to the newly developed curriculum, our study programme provides you with comprehensive qualifications. The international profile of our university and the intercultural character of our student body strengthen your personality. SRH offers you the ideal conditions to thrive in a multicultural world.

· Who is it intended for?

Start your career just after completing your degree During their studies, students establish contacts with companies and create a professional network. So once they graduate they are able to start a career in a multinational corporation, a startup, an innovative medium-sized business, a consulting firm or a public institution. Areas of work: Corporate Communications Communications Consulting (Online) Marketing / Social Media Management Public Relations and Media E-Commerce Event Marketing

· Requirements

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife); personal interview; and proof of English language proficiency.

· What happens after requesting information?

The center will contact you once you have sent your information through the form.

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What you'll learn on the course

IT Law
Business Administration
Campaign Planning
International
Law
Project
Planning
Business and Administration
International Business
Communication Training
Media

Course programme

Module overview:

International Business Administration and Management

  • Introduction to Management
  • Introduction to Economics
  • Marketing
  • Organisational Behaviour and Human Resource Management
  • Dynamics in Business and Society
  • Law I (Civil, Employment & Contract Law)
  • Corporate Finance
  • Business Game
  • Business Plan
  • International Economics & Business
  • Leading and Managing Organisation
  • Service and Quality Management

Focus Communication Management

  • Fundamentals of Communication Management

  • Corporate Communication

  • Communication- and Campaign Planning

  • CRM & Consumer Behaviour

  • Law II (Copyright & Media Law)

  • Press & Public Relations

  • Content Creation &Visualization

Methods

  • Academic Writing

  • Fundamentals of Mathematics

  • Statistics I

  • Market Research & Data Visualisation

  • Qualitative and Quantitative Business Research (including Bachelor Colloquium)

Intercultural Skills

  • Personal Development

  • Social Competence I

  • Social Competence II

  • Languages I

  • Languages II

  • Languages III

Profile and Practice

  • Study Project (Social, Research or Creative Project)

  • Company Project

  • Internship

  • Bachelor Thesis