International Expansion: A Blueprint for Success

Introduction 2 lectures 10:47 Introduction and Objectives In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. Course Outline In this lecture, we review the agenda of the course by introducing each lecture. Introduction 2 lectures 10:47 Introduction and Objectives In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. Course Outline In this lecture, we review the agenda of the course by introducing each lecture. Introduction and Objectives In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. Introduction and Objectives In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. Introduction and Objectives In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. Introduction and Objectives In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. In this lecture, I introduce myself and then share the goals and objectives of the course. We also discuss why expanding your business internationally should be important for a business to continue growing. Course Outline In this lecture, we review the agenda of the course by introducing each lecture. Course Outline In this lecture, we review the agenda of the course by introducing each lecture. Course Outline In this lecture, we review the agenda of the course by introducing each lecture. Course Outline In this lecture, we review the agenda of the course by introducing each lecture. In this lecture, we review the agenda of the course by introducing each lecture. In this lecture, we review the agenda of the course by introducing each lecture. Which Markets Should I Enter 6 lectures 36:37 Opportunity and Market Size We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. Business Climate In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. Competitive Landscape This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. Possible Partners and Ecosystem In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. Leveraging Existing Relationships When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. Quiz 1: Which Markets Should I Enter Market Entry Checklist Here is the first checklist. I provide both a PDF version, which is formatted, along with an Excel version that you can modify for your needs. Which Markets Should I Enter. 6 lectures 36:37 Opportunity and Market Size We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. Business Climate In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. Competitive Landscape This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. Possible Partners and Ecosystem In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. Leveraging Existing Relationships When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. Quiz 1: Which Markets Should I Enter Market Entry Checklist Here is the first checklist. I provide both a PDF version, which is formatted, along with an Excel version that you can modify for your needs. Opportunity and Market Size We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. Opportunity and Market Size We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. Opportunity and Market Size We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. Opportunity and Market Size We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. We begin our journey by learning to how quantify the opportunity by country. As part of this process, we introduce a funnel that will help guide you determine what is the realistic market size for your product in a given country. Business Climate In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. Business Climate In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. Business Climate In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. Business Climate In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. In this lecture, we look at how a country's economy, infrastructure, regulatory environment, employment policies, tax policy, sales channel and general attitude towards foreign products can impact your decision on whether to enter a certain market. Competitive Landscape This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. Competitive Landscape This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. Competitive Landscape This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. Competitive Landscape This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. This lecture focuses on competition, and how it can impact your market entry. We look at the differences between global, regional and local competitors. We also discuss creating a competitive matrix and doing a SWOT analysis. Possible Partners and Ecosystem In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. Possible Partners and Ecosystem In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. Possible Partners and Ecosystem In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. Possible Partners and Ecosystem In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. In this lecture, we discuss the benefits of entering a market with a partner, along with what it takes to ensure it is a successful venture. We also discuss why understanding your industry's ecosystem in the country is important. Leveraging Existing Relationships When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. Leveraging Existing Relationships When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. Leveraging Existing Relationships When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. Leveraging Existing Relationships When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance. You’ll be surprised at how many contacts are willing to share their expertise and lend a hand. When looking to expand internationally, it is always best to have contacts that can offer assistance. After all, you are entering an unknown market. Why not leverage contacts whom you have done business with, to help guide you? Do not be shy in asking for assistance /strong...