International Leisure Marketing (Top-up)

BA (Hons) International Leisure Marketing (Top Up)

Delivery method: Full-time
Course Reference: BAILM

Course Overview

Combining strategic management and marketing subjects, this course has been specifically developed to allow students with leisure, marketing or business related intermediate qualifications (HND, Foundation degree or equivalent) to achieve a Honours degree.

The core of the course focuses on strategic management subjects taught in the context of practical marketing and on research methods with expert academic support given for your dissertation - a major piece of research work.

"Graduates have "graduate worthiness" and demonstrate a high level of employability and personal skills (ie communication skills, IT literate, critical analysis and thinking, making informed decisions, act as a team player). Developing these important skills leads to a greater range of career opportunities. " Joachim Schafheitle, Course Leader.

Why BU?

• Study in "Britain's coolest city" Harpers and Queen and "one of the liveliest places in Britain" The Times
• We recently hosted an event tourism conference 'Enhancing Destinations and the Visitor Attraction' attracting over 90 industry and academic professionals
• We offer the only Leisure Marketing degree course available in the UK.
• Well established Leisure Marketing course, running since 1990
• Events Management has been described "one of the fastest-growing and most important trends in this modern profession." The Public Relations Society of America