International Marketing

Subjects of study include:

• Business Practice for Marketing
• Buyer Behaviour
• Global Business Environment
• Marketing Principles

You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area; your option module may be a foreign language.

Credit Level 4

Subjects of study include:

• Business Practice for Marketing
• Global Markets
• Marketing Metrics
• Marketing Research

Credit Level 5

Plus two options from: Distribution and Retail, Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Sports Marketing or other areas of business including languages.

Professional experience or Study Abroad year

Between Year 2 and Year 3 you may choose to study English-taught courses for a year at one of our overseas partner institutions. Currently, you can take a Year Abroad studying (or combining work and study) in Berlin, Copenhagen, Madrid, Paris, Valencia, and other European locations including Moscow, as well as Brisbane, Melbourne and Sydney (Australia), Japan, Canada and the USA. There are also many opportunities for those with appropriate language skills to study in the local language in France, Germany and Spain, among others.

Alternatively, between Year 2 and Year 3 you can undertake a one-year, full-time business placement as a Professional Experience Year within the UK. Past students have completed placements in a variety of prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the NHS, as well as in smaller businesses.

Subjects of study include:

• Cross Cultural Studies in Marketing
• Global Strategic Management
• International Marketing Strategy
• Marketing Communications

Credit Level 6

Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Interactive and Digital Marketing, Managing Brands, New Product Development or other business areas including languages