Heriot-Watt University

International Marketing Management with Tourism MSc

Heriot-Watt University
In Currie

Price on request
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Important information

Typology Postgraduate
Location Currie (Scotland)
Start Different dates available
  • Postgraduate
  • Currie (Scotland)
  • Start:
    Different dates available
Description

Home Postgraduate study Business Management International Marketing Management International Marketing Management with TourismInternational Marketing Management with Tourism MScHow to apply »DeliveryFull-time, Part-time, Per courseProgramme typeTaughtStudy locationEdinburghEntry dateSeptemberOverviewProgramme contentEntry requirementsFees & scholarshipsOverviewOur MSc International Marketing Management with Tourism has been developed for those seeking a career in the areas of global tourism, heritage, leisure and event marketing management. Tourism and heritage have come to be understood internationally as important economic sectors in their own right. There are also vital resources for nations, regions and cities seeking to stimulate tourism, attract inward investment and promote social cohesion. You will study marketing practice in the tourism and travel industry and build knowledge and expertise across a range of marketing actions including customer experience, destination branding, product design and promotion, and pricing activity. We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences. Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery. Programme duration 1 year full-time / 2 years part-time Semester 1: September - December Semester 2: January - May MSc Dissertation: May - August Programme content Sem 1 (Sep - Dec) Sem 2 (Jan - April) Contemporary Consumers Branding and Communications Strategic Marketing Research Philiosophy and Practice Marketing Logistics Issues and Trends in Tourism Global Heritage Choose one from: Advances in...

Facilities (1)
Where and when

Location

Starts

Currie (Midlothian/Edinburghshire)
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Edinburgh Campus, Riccarton, EH14 4AS

Starts

Different dates availableNow taking bookings

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What you'll learn on the course

IT
Marketing
Tourism
Management
IT Management
Marketing Management
International Marketing
International
Industry
Team Training
Team Building
Global
Part Time
Branding
Leadership
Product Design
Investment
Full Time
Teaching
Design

Course programme

Overview

Our MSc International Marketing Management with Tourism has been developed for those seeking a career in the areas of global tourism, heritage, leisure and event marketing management.

Tourism and heritage have come to be understood internationally as important economic sectors in their own right. There are also vital resources for nations, regions and cities seeking to stimulate tourism, attract inward investment and promote social cohesion.

You will study marketing practice in the tourism and travel industry and build knowledge and expertise across a range of marketing actions including customer experience, destination branding, product design and promotion, and pricing activity.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Programme duration

1 year full-time / 2 years part-time

  • Semester 1: September - December
  • Semester 2: January - May
  • MSc Dissertation: May - August

Additional information

Programme content Sem 1 (Sep - Dec) Sem 2 (Jan - April) Contemporary Consumers Branding and Communications Strategic Marketing Research Philiosophy and Practice Marketing Logistics Issues and Trends in Tourism Global Heritage Choose one from: Advances in Digital Marketing International Trade Law Managing Diversity in Business Sustainable Marketing The MSc dissertation is then undertaken between May - August. Contemporary Consumers Semester 1 (mandatory) Critically evaluate...

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