International Marketing MSc
Master
In Brighton
Description
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Type
Master
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Location
Brighton
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Duration
1 Year
Fast-track your marketing career with this Chartered Institute of Marketing (CIM)-accredited course. You’ll develop an international perspective, as well as marketing and market research skills, such as:
global management
buyer behaviour
marketing strategy.
As part of an international business school, you’ll benefit from our teaching, research and business partnerships.
You can explore the business context in specific regions and specialise in specific marketing fields or related disciplines. And you can tailor your degree with options including digital marketing, customer relationships and consumer psychology.
Facilities
Location
Start date
Start date
About this course
On this course, you gain the essential marketing skills for employment in today's global and dynamic world. It's for people who want to work in:
advertising, brand and product management
digital marketing
international marketing
marketing research or consultancy
new business development
public relations
research (or wish to undertake doctoral study)
sales management.
Graduate destinations
92% of students from the Department of Business and Management were in work or further study six months after graduating. Recent University of Sussex Business School graduates have gone on to jobs including:
marketing executive, 21Six
campaign manager, Think Productive
sales and marketing executive, Amaze One.
You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).
Reviews
Subjects
- Psychology
- Marketing
- International Marketing
- Buyer Behaviour
- Digital Marketing
- Marketing Research
- Marketing Strategy
- Global marketing
- Product Development
- Professional
Course programme
These modules are running in the academic year 2018/19. We also plan to offer them in future academic years. They may become unavailable due to staff availability, student demand or updates to our curriculum. We’ll make sure to let our applicants know of such changes to modules at the earliest opportunity.
Core modules
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
- Research Project (International Marketing)
- Branding and Marketing Communications
- Buyer Behaviour
- Design, Creativity and Innovation
- Global Marketing Management
- Marketing Analytics and Metrics
- Marketing Research
- Marketing Strategy
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests.
- Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
- Digital Marketing
- Global Marketing
- Managing Customer Experiences and Customer Relationships
- New Product Development Strategy
- The Business Context in East Asia
- The Business Context in Emerging Economies
Additional information
International Marketing MSc