International Master in Marketing Management, Omnichannel and Consumer Analytics
Master
In Milano (Italy)
*Indicative price
Original amount in EUR:
20,000 €
Description
-
Type
Master
-
Location
Milano (Italy)
-
Duration
12 Months
-
Start date
October 2024
If you aspire to forge a successful and impactful career in marketing, this course is tailor-made for you. We have meticulously crafted this programme to equip you with the skills and knowledge needed for this dynamic field, covering both classic techniques and the latest innovative developments in marketing. Get ready to embark on a journey that prepares you comprehensively for the diverse landscape of the marketing industry.
Facilities
Location
Start date
Start date
About this course
Ideal Candidate Profile:
You are an ideal candidate if you:
* Embrace Contemporary Challenges: Eagerness to tackle the challenges of modern marketing, including digital, mobile, and omnichannel dynamics.
* Leadership Potential: Demonstrate leadership potential, poised for growth in the dynamic field of marketing.
* Creative and Structured: Possess a blend of well-developed creativity and structured thinking, essential for innovative marketing strategies.
* Desire a Holistic Learning Experience: Seek a rewarding learning journey that seamlessly integrates theory and practical application, preparing you for real-world marketing scenarios.
Less than 3 years’ experience
Qualification required: bachelor’s/master’s degree (if already available at the time of the application)
Master’s Diploma from POLIMI Graduate School of Management
1st Level University Specialising Master Degree from Politecnico di Milano
Mastering Modern Marketing Dynamics:
Dive into contemporary marketing with our program, spotlighting Digital Marketing, Omnichannel Marketing, Customer Experience, and cutting-edge Bio-Marketing, delving into consumer behavior and neuroscience through the Neuroscience and Bioscience Lab.
programme Highlights:
* International Focus: Exposure to global industries and an international faculty. International Exchange Programs at partner business schools and direct engagement with companies through Seminars, Lectures, Workshops, and Business Games. Participate in "The Italian Way," an experiential week with world-class partners.
Accolades:
* Ranked #13 in Marketing in Western Europe by Eduniversal Best Masters and MBA Rankings 2021.
* #34 globally in the QS World University Rankings: Masters in Marketing 2023.
Learning Objectives:
* Acquire distinctive competences for pivotal roles in marketing, communication, and CRM departments of both B2B and B2C companies.
Embark on a learning journey that combines theory with hands-on experiences, positioning you for success in dynamic marketing landscapes.
Visit website
Reviews
Subjects
- International
- Digital Marketing
- Marketing Management
- International Marketing
- Marketing
Course programme
Mastering Marketing Excellence: Embark on a transformative 12-month journey with our International Master in Marketing Management, Omnichannel & Consumer Analytics at POLIMI Graduate School of Management. Designed to equip you with a robust foundation for contemporary marketing challenges, the programme delves into digital, mobile, non-conventional, omnichannel, and data-driven marketing. Programme Structure: * Four major blocks: General Content, specialising Content, Electives and Concentrations, culminating in Project Work. * World-class partners ensure a constant international perspective, coupled with the distinctiveness of Made in Italy. Curriculum Highlights: * Pillar I: Marketing Management * Pillar II: Omnichannel Marketing and Consumer Analytics * Electives and Concentrations offer tailored learning experiences. Leadership & Managerial Skills: * Dedicated modules on Negotiation, Effective Communication, Leadership, and Team Dynamics. Sustainability & Impact: * Hands-on workshops explore emerging trends in sustainability and social impact, fostering awareness of individual and collective contributions to a better future. Master Your Growth: * Engage in activities fostering business networking, industry exploration, and skill enhancement for professional growth. Additional Services: * Access services from Politecnico di Milano Digital Innovation Observatories for expert insights on digital innovation. * Utilise a language platform for improving Italian language skills, integral to the learning and training process.
Additional information
TOP EMPLOYERS Graduates of our previous editions are now working in leading companies such as: DELOITTE LUXOTTICA — PART OF ESSILOR INTESA SANPAOLO INTERNSHIPS DURING THE MASTER 19% Luxury, Fashion & Lifestyle 15% Consulting 11% Media/Entertainment 11% Healthcare 11% Manufacturing 9% Other 8% Retail 4% Automotive 4% Consumer Packaged Goods 4% Hospitality 4% Public Services
Price: € 20000 (Individuale)
€ 10500 (POLIMI MSc Alumni)
International Master in Marketing Management, Omnichannel and Consumer Analytics
*Indicative price
Original amount in EUR:
20,000 €