International Master in Media and Communication Management

The International Master in Media and Communication Management is a 12-month programme offered by POLIMI Graduate School of Management, designed to equip students with a solid foundation to meet the evolving challenges of the media and communications industries. This evolution is driven by new technologies and significant shifts in audience demographics. The program's structure is diverse and dynamic, incorporating standard in-class lectures, videos, and digital content. It also features interactive formats like teamwork, workshops, simulations, and case studies to foster active learning and information exchange. programme Structure: - General Management (Online): Laying the foundational knowledge in management. - Basics of Marketing and Communication (Core Courses): Covering essential concepts in marketing and communication. - Media and Communication (Core Courses): Focusing on specialising topics within media and communication. - Concentrations: Offering two concentration areas - IMMCM management and IMMCM services. - Electives: Allowing students to tailor their learning experience to their interests. - Project Work: Students must complete and present an academic or company-based project, either as a short thesis or a detailed project description developed in partnership with one or more companies. The Master's programme also emphasises the development of leadership and managerial skills, with dedicated modules in negotiation, effective communication, leadership, and team dynamics. Master Your Growth: This aspect of the programme offers activities designed to enhance business networking opportunities, expose students to the business world, and develop professional skills. Additional Services: Students have access to the Politecnico di Milano Digital Innovation Observatories for insights into digital innovation. They can also use a language platform to improve their Italian language skills, which is crucial for their learning and training process.