Introduction to Marketing

Course Content

• The Customer
• Targeting
• Stakeholders
• Loyalty Programmes
• Customer Service Programmes

• Products
• Product Lifecycles
• Competitive Positioning
• Packaging and Labelling
• Rolling Out the New Product
• Collateral Materials

• Branding
• Leveraging Your Brand
• Examples and Case Studies

• Promotions
• Advertising
• Public Relations
• Customer Events/Promotions
• Trade Shows
• Direct Mail and Direct Marketing
• The Internet

• Distribution Channel Strategy
• Distribution Channel Strategy
• Direct Sales Vs Third Party
• SMA and Partnership Marketing
• Internet Sales

• Pricing Strategy
• Pricing Strategies
• Pricing Policies
• Legislative Guidelines

• Managing Marketing Suppliers
• Marketing Services
• Advertising Agencies
• Promotional and PR Firms

Sales Training that focuses on integrity and helping customers buy.

Sales teams have the opportunity to make a direct contribution to a company’s bottom line. More than any other area, an immediate impact from training is possible and obvious. The costs of sales training can be recovered with only a small percentage increase in sales in most companies.

Our courses are designed to focus on improving confidence and providing alternative techniques to sales teams. We teach an approach of identifying and meeting customer needs with honesty and integrity in order to develop successful sales. Questioning techniques help customers clarify their needs and issues associated with making a decision. Our approach helps the sales person become a partner to the sales process, and a value added resource to the client.

Timed to suit you

Traditionally training companies schedule courses to suit themselves, here our attitude is somewhat different. Subject to availability you can use any of the following options.

* 1-2-1 Coaching
* Attendance on an open course
* Closed company course
* Training at your site/venue

Open course guarantee

We guarantee that once we have your confirmed booking, the course will not be cancelled due to lack of numbers.

The Sales Activator®

The Sales Activator® system includes 70 hours of theory, techniques and skills in two separate activities and is designed to be used by sales managers/directors in sales meetings and internal training.

This toolkit was developed following research conducted by Nightingale Conant of 2663 organisations in USA and Europe and is entitled The Five Most Dangerous Issues Facing Sales Directors Today.