The Italian System: from Fashion to Design

The course "The Italian System: from Fashion to Design" provides students the tools to understand the dynamics that characterize the entire fashion, design and lifestyle industries. The course is therefore aimed at young students and graduates both in economics (Management, Business Administration, etc.), and in design disciplines (Product Design, Fashion Design, Architecture, etc) in order to increase the knowledge and understanding of the supply chain dynamics that make up the real success of "Made in Italy". These skills will be therefore useful for professionals such as junior brand managers, product managers, retail managers, PR and communication managers, licensing manager with the goal to understand the potential and the specificity of the Italian industry.

At the end of the course a MFI certificate is delivered to each student.

From the results of recent researches, we have detected, in companies of all the sizes and sectors, a clear willigness to change, concerning both products and processes, not just for the pure survival, but also forthe success.
The Value of the idea, of the taste, of the manufacturing, of the quality. Assets such as culture and art, of which Italy is steeped, must become the focus of an economy to export, not only in absolute terms but as an ingredient of "know-how" that comes from knowledge and traditions and that qualifies brands with their products and services.
In this context, not only the production and the supply chain acquire value, but - with more and more sophisticated products related to technology and innovative ideas which are also progressively more complex – it changes the communication mode. This confirms the need to explain and affirm the brand also by building value around the attribute "quality" which returned to being significant.