Journalism and Public Relations

BA (Hons) Journalism and Public Relations
Mode: full-time

This course combines an understanding of practical journalism with an insight into public relations. The public relations part of the curriculum covers theoretical and practical aspects. It encompasses the full range of PR activities, as well as stressing the importance of an integrated approach.

From the journalism curriculum you will gain experience of a range of journalistic work, including news gathering, news writing and feature writing. To enable you to develop cross industry editorial and production skills, you will also study magazine, newsletter and book publishing. This will have the added benefit of enhancing your communications skills.

This course relates the critical study of journalistic practices to public relations practice. There are opportunities available to develop skills in radio journalism. The course also includes es on career development.

To help you develop cross-industry editorial and production skills, you will also study magazine and book publishing and radio journalism.

Areas of study include:

• PR strategy
• Reporting and writing
• Principles of marketing
• Media relations
• Production design

Why choose this course?

• Excellent opportunity to study across two faculties
• Teaching staff all have previous and/or continuing experience in local, regional, national and international journalism and PR
• Excellent opportunities to study across two faculties
• Rated sixth for Journalism in the 2008 National Student Survey
• Provides insights into current practices and future developments in journalism and public relations
• Relates the critical study of journalistic practices to public relations practice
• Includes areas of study on career development
• Opportunity to study marketing and e-business

Career Opportunities

Many companies employ journalism and PR graduates as an essential part of their business. Former students now work in magazine publishing, sports journalism, media research, press offices and PR companies in
many different countries.

Assessment

Practical portfolios and production work, essays, presentations and exams.