Journalism, Public Relations with Media BA (Hons)

You can choose to do an additional Foundation Year in preparation for this course of undergraduate study

How you learn

Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors.Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored.

This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online.

You learn through

essayspractical workcase studiesreportsgroup workconcept mapsresearch projectsoral presentationsportfolios

Applied learning

Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years.

This gives you real-world experience to prepare you for your future career.Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector.

Networking opportunities

Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR.Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.

You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association.

Field trips

We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts. You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally.There is opportunity to study abroad as part of the international Erasmus programme.