" Landing Page Design & Conversion"

"Landing Page Design and Optimization Fundamentals Welcome to this course! Let’s lay the groundwork for good landing page design The Myth Of The Perfect Landing Page Conversion Rate The 3 Main Types of Landing Pages and How To Use Them Effectively Common Business Models and Understanding Your Conversion Actions The AIDA Sales Funnel and The Online Decision Making Process The Awareness Stage of the Funnel: Where It All Begins The Interest Stage of the Funnel … Tell Me More The Desire Stage of the Funnel … I Want What You Sell The Action Stage of the Funnel … I’m Going to Buy What You Sell The Fogg Behavior Model and how it Applies to Good Landing Page Design Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product and The Concept of Usability in Landing Page Design Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks The 5 Second Usability Test in Landing Page Design (and how you can use it now) The Art and Science Behind Designing High-Converting Calls To Action (CTA’s) Readability and Visual Hierarchy Landing Page Design Respecting Web Conventions in Landing Page Design Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates Information Architecture and Accessibility – Landing Page Design Best Practices Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices Dedicated Landing Page Design Best Practices (Part 1) Dedicated Landing Page Design Best Practices (Part 2) Principles of Persuasion in Landing Page design Using Scarcity to Improve Conversion Rates on Your Landing Pages Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages Principles of Persuasion … Anchoring and Cognitive Dissonance Theory User Scenarios and Contextual Perception in Landing Page Design Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page Getting Familiar With the Unbounce Page Builder and Adding Our Header Section Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool Working With Background Imagery in Landing Pages and Developing Our Hero Section Creating a Form, Action Block, and Finishing the Hero Section in Unbounce Discussing Landing Page Design Changes and Creating our Primary Content Section Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce Publishing Your Unbouonce Landing Page on Your Custom Domain Adding Custom CSS in Unbounce to Create Professional Drop Shadows Making Your Landing Page Design Work Better With Custom Javascript Snippets Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights Integrating Your Unbounce Form Submissions With Your Mailchimp Account Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 Western Computer Audit Part 2 Western Computer Audit Part 3 Western Computer Audit Part 4"