Level 3 Diploma SEO and Digital Marketing - CPD Accredited - Best Seller

COURSE CURRICULUM

SEO Basics

• What Is Search Engine Optimization?
• Search Engines That Use SEO
• Using SEO In Website Text
• Using SEO For Google Ads
• Using SEO For Article Marketing
• Using SEO In Press Releases
• Using Longtail Keywords
• Using Google To Discover The Best Keywords
• SEO For Video Ads
• SEO In Photos
• Blogging With SEO Marketing
• Using A SEO Company

SEO Techniques

• Introduction to SEO
• Improve Engagement to Improve Rankings
• Make Your Existing Pages Longer
• Focus on YouTube SEO
• Improve Site Speed
• Focus on Topics Instead of Keywords
• Build Backlinks
• Reporting and Analytics
• Technical Optimization
• Local SEO and Listings
• Guest posting
• Effective Seo Tools

Digital Marketing

• Sales and Marketing
• How Internet Marketing Works
• How To Make Money With Internet Marketing
• What is Affiliate Marketing
• Competition in Internet Marketing
• Researching in Internet Marketing
• Desperate Niches
• Profitable Niches
• Clickbank
• What is Traffic?
• Traffic vs. Relevance
• Article Marketing
• Paid forms of Traffic – 1
• Paid forms of Traffic – 2
• Search Engine Optimization
• Search Engine Optimization 2
• Best SEO Practice
• Blogs – WordPress
• Blogs – WordPress II
• Email Marketing I
• Email Marketing II
• Internet Marketing Strategy I
• Your own website vs free options online I
• Your own website vs free options online II

Email Marketing

• Introduction to Email Marketing
• Using Email Marketing Software
• Building Email Lists by Quantity
• Building Email Lists by Quality
• Crafting an Email
• Analyzing and Tracking Your Email Marketing Strategy

Facebook Marketing Basics

• Introduction to Facebook
• Why You Should Care
• Setting up a Facebook Page
• How to Get More Likes for Your Facebook Page
• Facebook Advertising
• How Much Does Facebook Advertising Cost?
• Marketing on Facebook
• Create a Content Calendar
• Understanding Edge Rank & the Art of Engagement

Twitter Marketing

• TWITTER FOR BUSINESS
• TOP TWITTER TIPS
• TWITTER IS
• BUSINESS TERMS
• WHY USE TWITTER FOR MARKETING
• TWITTER MARKETING BASICS
• TWITTER METRICS
• YOUR BIO
• WHEN TO TWEET
• BUILDING YOUR COMMUNITY
• GENERATING LEADS
• REAL-TIME TWITTER MARKETING
• ENGAGEMENT
• TWETIQUETTE (TWEETING ETIQUETTE)

Pinterest Social Marketing

• Introduction
• How to Use Pinterest
• How to Win the Hearts of the Target Audience on Pinterest
• Understanding Pinterest Etiquette
• Marketing Strategies to Build Your Brand and Your Followers
• Monetizing Pinterest through Market Hunting
• Pinterest Tools to Use in Your Marketing Arsenal
• Conclusion

Google Adwords

• Benefits of online advertising and AdWords
• Choosing a campaign type
• Measure your results

Blogging

• Introduction
• The Anatomy Of A Profitable Blog
• Quick & Easy Optimization
• Extending Your Blog’s Functionality
• Turbocharged Profit Strategies

• Successful Search Engine Marketing
• Digital Marketing Handbook

• Mock Exam – Level 3 Diploma SEO and Digital Marketing

• Final Exam – Level 3 Diploma SEO and Digital Marketing

Assessment and Certification

At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39.