East Riding College

Level Two BTEC Award in Social Media for Business

East Riding College
In Beverley

Price on request
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Important information

Typology BTEC
Location Beverley
  • BTEC
  • Beverley
Description

This course is aimed at those who are self-employed, recently unemployed (less than six months) and those who are employees of small to medium-sized companies who need to develop their on-line marketing skills and knowledge. It will focus on the capabilities of social networking technologies, such as Facebook, Twitter and Google +, and their potential uses in developing brand-awareness. You will learn about a broad range of social media platforms, including how to create, publish and manage content, as well as how to monitor audience reach and engagement. This course is particularly focused on developing appropriate approaches to social network usage in business, based on individual needs.

Facilities (1)
Where and when

Location

Starts

Beverley (East Riding of Yorkshire)
See map
Gallows Lane, HU17 7DT

Starts

On request

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What you'll learn on the course

Social Media
Media
IT

Course programme

The course is accredited and will comprise two units:

  • Principles for social networking for business
  • Social networking for business

These will provide first the underlying principles and strategic considerations, before applying theory in practice. There will be emphasis on associated content creation skills and techniques throughout the programme.

Topics will include:

  • Concepts and platforms of social networking
  • Applications and social networking strategies for business
  • Developing policies for social media usage in business
  • Legal and ethical considerations
  • Profile administration
  • Content creation, management and publishing
  • Reporting and analysis
  • Reviewing success of social networking for business

Our values
  • Quality Focused quality is at the heart of all we do, we are all accountable for performance and results.
  • Ambitious achieving success for our learners, staff, businesses and communities.
  • Enterprising innovative and responsive, encouraging new ideas to generate developments, income and efficiencies in our operations.
  • Resilient embracing change and being determined to succeed.
  • Respectful to each other, advancing equality of opportunities and promoting diversity
  • Caring safeguarding young people and vulnerable adults, providing a safe, inclusive and considerate environment for all members of the college community.

Additional information

12 Weeks

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