Link Building Training | SEO Training Course
Course
In Cardiff
Description
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Type
Course
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Location
Cardiff (Wales)
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Duration
1 Day
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Start date
Different dates available
The Knowledge Academy Courseware Folder Training led by an experienced Social Media/ SEO Expert Refreshments Learn in one of our luxury training centres
Facilities
Location
Start date
Start date
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 8 years
Subjects
- PR
- Marketing
- Quality
- Blogging
- Works
- Benefits
- IT
- SEO
- Social Media
- Media
Course programme
Introduction
This course focuses exclusively on link strategy and tactics. The course is exceptionally up-to-date (revised 2014) — and puts special emphasis on getting ahead of your SEO competitors, by understanding and utilising the very latest link-related developments in HTML5, social media, and search engine algorithms. This link-building course is targeted at those who already know the SEO basics and understand the roles played by links in search engine content analysis and ranking algorithms — i.e. at those who already know they need more and better quality links.
Pre-Requisites
There are no pre-requisites for this course.
Who should attend?
This workshop is ideal for SEO and digital marketers who need to adapt from older link building techniques and join the dots on their digital campaigns. It also works well for PR and broader marketing practitioners who want to learn how to work with SEO and Social Media. The course is also for individuals looking to offer SEO as a service or at a consultancy level
What will you learn?
On completion of this advanced SEO training course, students will be able to:
- Understand the role of links in SEO
- Understand the impact of social media on SEO link-building
- Understand how new 'tech' has changed link-building
- Conduct SEO link analysis — quantitive and qualitive
- Evaluate links competitively
- Estimate costs/benefits of different link strategies
- Identify cost-effective link-building opportunities
- Deploy link-building tools
- Measure and enhance link-building performance
Course Outline
Introduction
- Problems of scale — billions of pages
- Why search dominates — the limitations of directories
- How link analysis created Google
- Using link relationships to identify and evaluate content
- PageRank — the original idea, and its flaws
- Really understanding links and their attributes
- Different types of link element
- Different address types
- Attributes: title, target, rel, next, glossary, nofollow
- Link usage and positioning within pages
- What links do for your search engines
- Google PageRank in some detail
- Tools for identifying PageRank and related metrics
- PageRank in practice — less important than you might think
- Keywords in links — the semantic key describing site content
- Link keywords vs. keywords in non-interactive content
- Google bombs
- The ideal link
- Problem links — things to avoid, e.g. nofollow, redirects, etc.
- Evaluating your own links
- Evaluating competitors' links
- Quantity vs. quality
- Google's link: syntax
- Commercial link-finding tools
- SEOMoz, WordTracker, SEOElite, Majestic SEO, etc
- Understanding how these tools work
- Tool-specific metrics, e.g. MozRank, ACRank, etc.
- Identifying potential link sources
- Real vs contrived links
- Low-hanging fruit
- Engendering 'link conciousness' in coders and copywriters
- Directory links
- Reciprocal links
- Content marketing and syndication
- Link bait — how to and how-not-to
- Blogging and bloggers
- Social media links
- Press releases
- Forums, mailing lists and other communities
- Other link sources, e.g. classifieds, Q+A sites, news, ads, etc
- Link-building software
- Link aspects of Google Penguin and Google Panda
- Paid-for links — search engine punishments and rewards
- Bought links that do work — value-added editorials
- How search engines can and can't track down paid links
- Finding link services — and avoiding scams
- Link selling newspeak and jargon
- Finding out what you are getting for your cash
Additional information
- Understand the Role of Links in SEO
- GUARANTEED LOWEST PRICE IN THE INDUSTRY
- Understand the Impact of Social Media on SEO Link-Building
- Learn to Estimate Costs and Benefits of Different Link Strategies
- Identify Cost Effective Link-Building opportunities
- SEO Course includes Materials and Certificate
- Courses delivered by World Class Training Instructors
- SEO Training in Luxury Nationwide Venues
- Book Online or Call 01344 203999 to speak to a SEO training advisor today
Link Building Training | SEO Training Course