LinkedIn

Introduction and overview. Find out how LinkedIn works and exactly how it can benefit you, your business or your organisation. Explore the interface and settings and learn how to begin building your profile.
OpenLink Setting and LinkedIn Groups. Learn how to maximise your audience reach and networking ability by choosing premium settings such as OpenLink, which allows members to find and get in touch with other professionals who are interested in meeting new people. Discover which groups you should join to further your network. Joining relevant groups can fast track your reputation and introduce you to useful contacts.
Adding and removing applications. LinkedIn provides a directory of applications to help you make the fullest use of your profile. They cover a variety of subjects, some of which apply to your professional life and some of which will help prospective employers get an idea of the type of person you are outside of work. This module will show you what apps are available and how you can manage them.
Updating your profile. Completing your profile with as much detail as possible will give you the best chance of impressing prospective employers and making the best connections. Learn how to update every aspect of your profile from adding current and previous jobs and experience, schools, university, photos, interests and more.
LinkedIn connections, groups and pages. Learn how to find and connect with individuals, groups and organisations, as well as which groups you should join and pages you should like in order to make full use of LinkedIn and further your career.
Advertising on LinkedIn. Using LinkedIn for advertising offers a great opportunity for marketers to reach a wide audience, as well as enabling them to target a specific and relevant audience. Learn how to design ads, define specific campaigns and measure performance.

A comprehensive knowledge of a powerful and important social media platform
Advance your business
Build your career prospects and impress potential employers
Learn at your own pace and fully understand each module before moving on