Local SEO for Small Business

Understand the fundamentals of local SEO

Optimise Google Business Profile and local listings

Conduct effective local keyword research

Build citations and manage online reviews

Improve website performance for local search

Analyse and monitor local SEO results

Apply strategies to increase targeted local traffic

This course is designed for small business owners, marketing professionals, and aspiring digital marketers who want to boost local visibility and attract more customers online. It is ideal for anyone responsible for managing a business website, local search listings, or online marketing campaigns. Whether you run a local café, retail shop, service-based business, or work in a marketing team, the course provides practical knowledge that can be directly applied to grow your business or career.

Learners seeking to improve their digital skillset, enhance employability, or gain professional recognition in SEO will benefit from this programme. The course is inclusive and accessible, making it suitable for beginners, individuals with some marketing experience, and those aiming to develop a specialised skill in local search optimisation.

No formal entry requirements are needed for this course. It is suitable for learners aged 16 and above who are interested in developing local SEO expertise. While there are no prerequisites, good English, numeracy, and basic IT skills are recommended to fully engage with the course content and complete exercises. Learners should be comfortable navigating websites, using search engines, and applying practical SEO techniques. This ensures participants can gain maximum benefit from the course and apply the strategies learned to real-world local business scenarios.

Upon successful completion of the Local SEO for Small Business, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

The Local SEO for Small Business course stands out due to its flexible, self-paced structure, allowing learners to study at their own convenience. Expert-designed modules provide practical, career-focused knowledge that enhances employability and strengthens a CV. The course content is tailored to small businesses and marketing professionals, offering strategies that can be applied immediately to increase local search visibility. Learners gain recognised skills in keyword research, Google Business Profile optimisation, citation management, and review strategies. With a focus on practical application and real-world results, this course equips participants with in-demand SEO skills that support career growth and business development in today’s competitive digital landscape.

Yes. This course is designed for learners with no prior SEO experience. The modules explain concepts clearly and progress gradually, making it accessible to beginners while still offering value to those with some digital marketing knowledge. You will develop essential skills in local SEO, enabling you to optimise websites, manage local listings, and increase your business’s online visibility effectively.

This course equips learners with practical local SEO skills that are highly sought after in digital marketing. For small business owners, it provides strategies to attract more local customers online. For professionals, it enhances your CV, demonstrates specialised knowledge, and opens opportunities in marketing, SEO, and digital consultancy roles.

The course is fully online and self-paced, allowing you to study whenever it suits you. Learners can access all modules, materials, and exercises via a user-friendly platform. The content is structured to allow incremental progress, enabling learners to absorb information, practise techniques, and apply strategies effectively from anywhere with an internet connection.