M.Sc. in Marketing

Curriculum

Get to grips with the real issues

You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing. You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. They will help you find your own way in the world of branding & advertising, digital marketing, geomarketing, marketing strategy, consumer marketing, retail and e-commerce, and cross-cultural consumer research.

Each of your seven courses kicks off with a briefing at a leading national or international organization – such as Heineken, Microsoft, SuitSupply, FrieslandCampina and TUI. These global brands will present their current challenges and ask you to provide a solution.

Top 3 best teachers

The teachers of the Master’s in Marketing have been named among the best teachers in the Netherlands by students in the category for large master's and research master’s programmes. This is from Elsevier magazine’s ‘Best studies 2017’ publication and is based on students’ evaluations of their teachers in the National Student Survey. In this survey, they assessed their teachers on competence, commitment, accessibility and guidance. Personal attention, availability outside of scheduled hours, and getting to know the students are characteristics of ‘good’ teachers, according to the study.

And in the 2018 National Student Survey, our students rated the programme as the best in its field!

The start date of this programme is September 1st.