SRH Hochschule Berlin

M.A. Strategic Design

SRH Hochschule Berlin
In Berlin (Germany)
  • SRH Hochschule Berlin

€900 - (£809)/month
PREMIUM COURSE
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Important information

Typology Master
Location Berlin (Germany)
Duration 4 Semesters
Start Different dates available
  • Master
  • Berlin (Germany)
  • Duration:
    4 Semesters
  • Start:
    Different dates available
Description

Strategic design represents the study of human behavior in context and latent, unmet needs and drive strategic value. Strategic designers study people's implicit attitudes, behaviors and motivations to gain insight about their openness to consider something new. They use design thinking and design-specific skills translate these insights into transformative products and services, and they serve as an important human-centered catalyst to help venture teams create the future. Strategic designers are adept at creating insightful venture opportunities and platforms, as well as compiling and analyzing ethnographic research and contextual design customer behaviors, pain points, needs and aspirations.

Facilities (1)
Where and when
Starts Location
Different dates available
Berlin
Prinzenstraße 84.1, 10969, Berlin, Germany
See map
Starts Different dates available
Location
Berlin
Prinzenstraße 84.1, 10969, Berlin, Germany
See map

Frequent Asked Questions

· What are the objectives of this course?

The Master Program Strategic Design is located at the interface between innovation management, brand strategy and the management of creative processes. In the course of study, the strategic thinking skills are trained around issues that are relevant for branding, innovation and design processes. Designers are thus enabled to use design not as a mere decoration or for the design of surfaces, but as a strategic resource for processes and companies. Students are trained in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking, critical thinking and strategic participation. They learn user-centered research, focused synthesis and systematic development of ideas. They dealt with creativity techniques, business models, sustainability as well as intercultural communication. Soft skills such as presentation strength and the development of your personal leadership style are specifically promoted through specially designed teaching units. The imparting of methods of scientific work creates the prerequisite for the preparation of a Master's Thesis in the fourth semester of study.

· Who is it intended for?

More than ever before, companies, institutions and start-ups are asserting their brand - management, empathy and strategic brand identity support are key to gaining and maintaining a competitive advantage. The demand for specialists in design management, brand management and creative direction is correspondingly high. Service Design or Experience Design are also typical occupational fields in which Strategic Designer operates. Another constantly growing professional field for strategic designers is innovation management. Driving innovation in enterprises, institutions and start-ups is increasingly being led and moderated by strategically trained designers, as they can connect creative and strategic processes. Strategic designers can be found in strategy departments of large companies. After two intensive years of regular study, you will receive the internationally recognized degree "Master of Arts" (M.A.). The diplomas and the Diploma Supplement comply with the EU requirements of the Socrates / ECTS program. This ensures international recognition of your academic achievements.

· Requirements

To get started, a bachelor's degree in design disciplines such as design, architecture, art, photography or film is required. They go through a two-stage selection process. In your application, convince us with a folder with various max. 20 own works of your creative talent. We also need your resume and a letter of motivation showing what you want to achieve with Master Strategic Design and how you would describe Strategic Design for yourself. In the personal admission interview, you will demonstrate your strategic talent and convince us of your person.

· What happens after requesting information?

The center will contact you, once you send your information through the form. http://www.design-akademie-berlin.de/infomaterial.html

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What you'll learn on the course

Design
Venture
Scientific
Sustainability brands
Personality
Communication
intercultural
Innovations
Prototyping
Service Design
Experience design

Teachers and trainers (2)

Androschin Katrin
Androschin Katrin
Prof.

Katrin Androschin is an expert in strategic design, brand identity and visual communication. She consults on marketing strategy issues, develops new brands and conceives and runs workshops on change management processes within companies and institutions.She studied visual communication at the Munich University of Applied Sciences. From 1992 to 2001, she was responsible for corporate identity projects in the international branding agencies Landor, Wolff Olins, Interbrand Zintzmeyer & Lux, Metadesign and Futurebrand in San Francisco, Zurich, London and Berlin.

Leihener Julia
Leihener Julia
Prof.

Prof. Julia Leihener is service design manager, focusing on the development of consumer oriented future products and services for the digital communication industry for more than 10 years. Exploring and interpreting the impact of new technologies on society in academic as well as in the industrial context is her passion. She obtains a diploma in Industrial Design/ Product- & Process Design from the University of the Arts in Berlin as well as a Master of Arts in Design Products of the Royal College of Arts in London. She worked as ideation manager at Product Visionaires – Siemens BenQ Mobile.

Course programme

The Master Program Strategic Design is located at the interface between innovation management, brand strategy and the management of creative processes. In the course of study, the strategic thinking skills are trained around issues that are relevant for branding, innovation and design processes.

Designers are thus enabled to use design not as a mere decoration or for the design of surfaces, but as a strategic resource for processes and companies. Students are trained in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking, critical thinking and strategic participation. They learn user-centered research, focused synthesis and systematic development of ideas. They dealt with creativity techniques, business models, sustainability as well as intercultural communication. Soft skills such as presentation strength and the development of your personal leadership style are specifically promoted through specially designed teaching units. The imparting of methods of scientific work creates the prerequisite for the preparation of a Master's Thesis in the fourth semester of study.

The lecturers of the design akademie berlin provide scientific-theoretical input, supplemented by practical project work and workshops. By sharing and collaborating with students from other disciplines and cultures, you will acquire the ability to move in interdisciplinary design and design teams.

Innovation is the common thread that runs through ways of thinking, working methods and topics. In the study, it is not only about understanding technological and social innovations, but also about being able to think about them holistically and strategically shaping them for the future.

One strength of the program is its practical relevance. In the Master program Strategic Design, all teachers are experts in their subject area and in addition to teaching in companies or agencies. They effectively apply what they have learned in project-oriented studies, often even directly in the development of new business fields of existing companies and institutions. Visits to Berlin-based companies and institutions that implement branding, strategic design and social innovations in their business processes are also integral parts of the curriculum.
With this practical relevance, you can already get valuable impressions during your studies, make contacts and get a good connection to the professional world of strategic design.


Curriculum

Semester 1 (9)


01 | Strategy 1 (3)
02 | Studio 1 (3)
03 | Expertise 1 (3)

Semester 2 (9)

04 | Strategy 2 (3)
05 | Studio 2 (3)
06 | Expertise 2 (3)

Semester 3 (9)

07 | Strategy 3 (3)
08 | Studio 3 (3)
09 | Expertise 3 (3)

Semester 4 (9)

10 | Master’s thesis (3)