Advertising and Marketing

Leeds University Business School
4.5
5 reviews
  • I liked that each module I undertook showed me how the marketing mix works and whilst I have focused my career online, all aspects are relevant to achieving goals in a fast paced business environment.
    ← | →
  • I had a great time at the city but the best part was meeting people from other countries, with whom I am still in touch with even 10 years after graduating.
    ← | →
  • The classes, which were very interactive. Teachers were aware of your opinions and questions. Even though the University was based in Leeds, the professors kept tabs on the international updates.
    ← | →

Postgraduate

In Leeds

Price on request

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Description

  • Type

    Postgraduate

  • Location

    Leeds

  • Start date

    Different dates available

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.
Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.
The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.
Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.
Academic excellence
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
Accreditation
This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

Facilities

Location

Start date

Leeds (North Yorkshire)
Maurice Keyworth Building, The University Of Leeds, LS2 9JT

Start date

Different dates availableEnrolment now open

About this course

Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
The course is most suitable for those who have a general business or non-business background, but we welcome applications from those who have previously studied marketing.
International qualifications
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component . For other English qualifications, read English language equivalent qualifications.
Improve your English Marketing (10 weeks).
How to apply
Application deadlines
UK/EU...

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Reviews

4.5
excellent
  • I liked that each module I undertook showed me how the marketing mix works and whilst I have focused my career online, all aspects are relevant to achieving goals in a fast paced business environment.
    ← | →
  • I had a great time at the city but the best part was meeting people from other countries, with whom I am still in touch with even 10 years after graduating.
    ← | →
  • The classes, which were very interactive. Teachers were aware of your opinions and questions. Even though the University was based in Leeds, the professors kept tabs on the international updates.
    ← | →
100%
4.5
excellent

Course rating

Recommended

Centre rating

Tom Galanis

4.5
08/02/2017
What I would highlight: I liked that each module I undertook showed me how the marketing mix works and whilst I have focused my career online, all aspects are relevant to achieving goals in a fast paced business environment.
What could be improved: .
Would you recommend this course?: Yes

Konstantina Chatzaki

4.5
07/02/2017
What I would highlight: I had a great time at the city but the best part was meeting people from other countries, with whom I am still in touch with even 10 years after graduating.
What could be improved: .
Would you recommend this course?: Yes

Nitasha Berry

4.5
06/02/2017
What I would highlight: The classes, which were very interactive. Teachers were aware of your opinions and questions. Even though the University was based in Leeds, the professors kept tabs on the international updates.
What could be improved: .
Would you recommend this course?: Yes

Nont Armarttasn

4.5
05/02/2017
What I would highlight: Leeds University Business School is just the suitable place if you are looking to study somewhere where the academics are brilliant and the social aspect is really fun.
What could be improved: .
Would you recommend this course?: Yes

Oyinloluwa Akeredolu

4.5
04/02/2017
What I would highlight: The way of teaching. Each lecturer was amusing at devising the message stick, especially during seminars. The aesthetics of the Business School and the library, and the way our lecture notes were structured were things I liked too.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Marketing
  • Marketing Communications
  • Consumer Behaviour
  • Advertising and Marketing
  • Global
  • Advertising
  • School
  • Project
  • Communications
  • Accredited
  • Business School
  • Media
  • Marketing Research
  • Media planning
  • Strategic Marketing
  • Social Media Marketing

Course programme

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Modules Year 1

Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits
Optional modules

You’ll also choose two optional modules.

  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

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